Marketing is an essential task for each business out there. Marketing not only helps to promote the goods & services.It also helps in improving brand image and customer engagement. Various core business activities are linked to a good marketing plan.

What Is Marketing?

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Marketing is the process through which a corporation promotes the purchase or sale of a product or service. Advertising, selling, and delivering things to customers or other businesses are all examples of marketing.

Definition Of Marketing

Now take a look at the definition of marketing given by the AMERICAN MARKETING ASSOCIATION

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

There are many reasons which explain why marketing is important. Now, straightly jump into the importance of marketing in every organization.

Why Is Marketing Important?

Marketing is an essential part of any business, be it small or large. Marketing helps businesses understand their customers, reach out to them and make them happy with the product or service they offer. A successful marketing campaign can result in increased sales, increased customer loyalty, and increased market share for the company.

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4 Reasons Why Is Marketing Important To Society


Provides Employment

Marketing is a full-packed process that includes various departments. It includes all the activities from manufacturing the product to selling the product. To execute all these activities there is a need for a bunch of people. Hence, marketing helps in creating jobs. There are so many organizations that are exclusively providing marketing services only. Those companies need marketing specialists only.

Increases Standard Of Living

Marketing is providing jobs, hence increasing the earning power of the customers. With the help of more earnings, spending will also increase. As people will be able to spend more they will tend to buy good quality products. Also through advertisements, people get to know varieties of products at reasonable prices. So they can select the best one at a reasonable price. This is how marketing helps to increase the standard of living.

Consumer Awareness

Marketing spreads awareness regarding products. Now everything is transparent between customers and producers. Customer exploitation used to be done in earlier days. But marketing has helped society to know the actual scenario. Customers of today’s era are much more aware than before.

Increases National Income

Every economy revolves around manufacturing and finance. Marketing includes manufacturing and finance and all other activities which are to be done by people. Marketing increases the income of an individual and eventually results in an increase in national income.

6 Reasons Why Marketing Is Important For Business?


It Notifies

Marketing helps in educating your customers about your product. You undoubtedly know the ins and outs of your produce. But do your customers know? If you want to sell your product, people should be notified about what it does and how it works. For example, by using a text messaging app with acarrier lookup toolyou can notify and send a push notification directly to your customer’s mobile numbers.

It Equates

Today is the era of the digital world. Digitalization has taken over traditional practices. Due to this innovation, digital marketing is a new normal now. Digital marketing has reduced the cost of marketing drastically. Due to less cost, small businesses are also thriving. It helps in equalizing with big organizations.

It Sustains

Marketing is said to be the food of the organization, not a medicine. It is supposed to sustain the organization’s presence instead of being a remedy for lack of engagement. Also, it helps to maintain a long-lasting relationship with customers. It enables the business to flourish in the long run.

It Engages

Customer engagement is the heart of any successful organization. Marketing helps the organization to engage with customers even after they walk out of the door. If a customer walks into your store, you keep interacting with them and keep engaging. But now customers want engagement outside the store also. Here enters the marketing, which provides the content to them to keep engaging even after store hours.

It Sells

The main aim of any organization is to earn money. Marketing helps organizations to reach this goal. Selling is the core activity of making money. Marketing allows firms to sell their goods & services. Experts have said that without marketing, organizations wouldn’t have survived. Because marketing is the only activity that drives leads.

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It Expands

If you want to grow or develop your business, then only marketing can help. However, your main priority should be your current customers. But marketing can help you expand your customers. Little efforts like social media posts or any email campaign can boost your customer base like a rocket if done right.

The above explained are the most important reasons why marketing is important for any organization. Marketing is one of the essential factors that help an organization to work, grow and expand.

Now that we have discussed the benefits of marketing for the organization. Let’s take a look at the impact of marketing on the economy.


  • Marketing helps in promoting goods & services. It targets potential customers to convert them into buyers.
  • More buyers will lead to an increase in sales of goods & services of a particular organization.
  • Higher the sales, higher the chances of expansion.
  • Expansion of organizations bring more jobs for ordinary people, More tax revenue for governments.
  • If there will be more job opportunities and more revenue for the government, it will lead to overall economic growth.
  • In fact, the marketing industry itself creates jobs and wealth. As businesses seek new and innovative ideas to promote their goods and services.

There are lots of benefits of marketing for companies as well as the economy. Marketing sounds very simple but consists of many tasks. Marketing is a whole process consisting of various activities.

Now let’s take a look at a case study showing how marketing is important for any organization.


Airbnb is an American company that works as an online platform for accommodations, mainly homestays for holiday rentals and tourism. In San Francisco, California, Airbnb was established in 2008 by Brian Chesky, Nathan Blecharczyk, and Joe Gebbia.

Marketing has played a massive role in building the brand image of Airbnb. Especially social media platforms were the reason for the boom.

They started a campaign on social media in January 2015. This campaign was around the hashtag #OneLessStranger. Through this campaign, they were doing a global social experiment.

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In this campaign,

Airbnb asked the people to do a random act of hospitality to a stranger, make a video, and share it using the hashtag.

After just three weeks of launch, over 3,000,000 people around the globe made a video or were talking about this campaign.


Marketing processes consist of four elements:

Strategic marketing analysis

A sort of analysis that involves market research is strategic marketing analysis. In this study, the marketer examines customer-related data. He or she also researches competitors in order to come up with new methods. Making a company plan is quite similar to doing a strategic marketing study. It’s like a blueprint that has to be followed further.

Marketing mix planning

Marketing mix planning includes planning about the four Ps. Those four P’s include:

  • Product: It is the main hero of the whole plan. It includes the goods and the services offered by the company.
  • Place: This planning includes the distribution method to be adopted by the company.
  • Price: This includes the amount of money that customer will pay for the product.
  • Promotion: This planning includes the method of communicating the product to the target audience.

Marketing implementation

It is the process of taking the plan and executing it with your team members. Deadlines are set, and marketers seek help through collaborations. No planning is worth it without a proper implementation strategy.

A smart marketing implementation plan also helps you to prioritize your initiatives and avoid delays in critical work. In brief, your marketing implementation strategy will help you specify your team’s tasks in specific timeframes and bring your marketing plan to life in the most effective way possible.

Marketing control

Marketing control includes monitoring the whole plan. In this step, the marketer monitors each activity. If he finds any problem, then he takes corrective action accordingly.

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Marketing control helps marketing managers to know about the actual situation and performance of an organization in a particular market. It shows the difference between actual results and desired results. If the difference is negative, then corrective actions are taken to improve the performance or vice versa.


Marketing plays a vital role in any organization. A company without marketing is like a train without a railway line. It won’t move ahead. In this blog, we have discussed some crucial reasons why marketing is important in any organization. I hope this blog was helpful to you. Many students seek help for their college projects on these types of topics. If you are also looking for such assistance, then we also provide marketing assignment help online. You can gain our experts’ knowledge for your college assignments.


Why is marketing bad for society?

We all know marketing is a very important activity for any organization as well as the economy. But every activity has its positive as well as negative impact. Additionally, it helps create awareness but it has its impact on society as well.

It is bad for society because of the following reasons:

  1. Marketing gives us an inferiority complex

Companies often show us a typical ideal life through advertisements. These types of advertisements make us hate our ordinary lifestyle.

  1. Marketing makes us think that everything can be bought

Through marketing, companies make us feel, everything can be bought with money. They insert a thought in our mind that everything is available if you have money. And this depicts a message that money is the measure of success.

  1. Marketing makes us relate our happiness with consumerism

Through advertisements, we think that we will be happy if we buy a particular product. Advertisements promise you happiness in return for payment of money.

What are methods of market research?

Market research is done to know the current market trends among consumers. It is done to make strategies for the future. There are five basic methods through which a marketer can do market research.

  1. Survey method
  • In-person surveys.
  • Telephone surveys.
  • Mail surveys.
  • Online surveys.
  1. Focus groups

A moderator starts a discussion within a group of people of the same interest area.

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  1. Personal interviews.

In this method, the marketer does a one-to-one interaction to know the consumer.

  1. Observation.

In this method, a person uses his observation skills and scans the market trends.

  1. Field trials.

In this method, new products are distributed to a few stores to get the customers’ feedback.


What are the 10 benefits of marketing? ›

Top 10 Advantages of Marketing
  • Marketing Widens the Market: ...
  • Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services: ...
  • Marketing Helps in Optimal Utilization of Resources: ...
  • Marketing Accelerates Other Activities: ...
  • Marketing Increases the National Income: ...
  • Marketing Raises the Standard of Living:

What are the 7 importance of marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.

What is the importance of marketing in answer? ›

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.

What are 5 benefits of marketing? ›

  • It increases your reach. ...
  • You can target your audience at the right time. ...
  • It improves communication at all stages of the buying process. ...
  • It's cost-effective. ...
  • It's easy to tack and monitor. ...
  • Marketing allows you to know customers better. ...
  • It lets the customer come to you. ...
  • Digital marketing can increase your revenue.
2 Jun 2022

What are the 9 functions of marketing? ›

How Many Marketing Functions are There?
  • Marketing information management. ...
  • Promotion. ...
  • Selling. ...
  • Pricing. ...
  • Product management. ...
  • Financing. ...
  • Distribution.

What are benefits of good marketing? ›

Good marketing helps you gain data and metrics to learn more about your target audience(s), so you can be more targeted in your strategy and advertising. Fact. A targeted marketing strategy based on data about your customers is one of the best ways to develop multiple revenue streams from segmented audiences.

What is the most important thing about marketing? ›

Knowing your target customer is the single most important job of any marketer, and it's a job that never ends. While it's something you should work on every day of the year, it's critical to document what you've learned about your customer over the course of the year.

What are the 6 most important features of a marketing plan? ›

So let's cover each of these elements in detail:
  • Business goals.
  • Marketing goals.
  • Target audiences.
  • Messaging.
  • Strategy.
  • Tactics.
  • Budget.
  • Timing.

Why marketing is important in the society? ›

The role of marketing in society is to: Provide Goods and Services - The essence of a market involves the exchange of value in the form of goods, services, and information. Marketing makes people aware of those goods and services - whether those goods are a basic need or a personal want.

What is marketing very short answer? ›

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

What are the reasons for marketing? ›

The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products and services. Marketing promotions usually focus on boosting content engagement, increasing sales of products and services and growing brand awareness.

What is a good marketing? ›

Good marketing means understanding your customers and what they need/want before you offer them anything, then offering that in the best possible way. Bad marketing means pushing products without necessarily understanding what the customer wants or needs.

What are the top 4 advantages of direct marketing? ›

Direct response marketing has many benefits that not everyone sees, but the most important perks are explained below.
  • Measurable & Trackable. ...
  • Increased Communications & Customer Relationships. ...
  • Targets Specific Markets. ...
  • Helps Identify Prospects.
7 Sept 2021

What are the benefits of marketing any four? ›

Some of the major advantages of marketing are as follows: (i) Importance to business organization (ii) Beneficial to consumers (iii) Contributes to economic development (iv) Necessary and worthwhile for service firms and non-profit organizations (v) Offers career opportunities.

What are the 10 marketing activities? ›

Here are common marketing activities you can use in your promotional efforts:
  • Conduct market research. ...
  • Segment your customers. ...
  • Enhance customers' experiences. ...
  • Create engaging and informative content. ...
  • Target customers with high bounce rates. ...
  • Distribute newsletters. ...
  • Budget for more ads. ...
  • Develop an effective pricing system.
26 Oct 2021

What are the 7 of marketing? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What are the 7 key terms in marketing? ›

Digital Marketing Demystified: 7 Key Terms to Know
  • Demystifying Popular Marketing Jargon.
  • Conversion. ...
  • Impression. ...
  • Click-Through Rate (CTR) ...
  • Engagement Rate. ...
  • Call to Action (CTA) ...
  • Bounce Rate. ...
  • A/B Testing.
18 Aug 2021

What are the 3 purpose of marketing? ›

Marketing is supposed to do three things: Capture attention. Educate prospects. Convert.

What are the 3 most important aspects of successful marketing? ›

Key Elements And Components Of A Successful Marketing Campaign/strategy:
  • Branding – Highlight Uniqueness Of Your Brand. ...
  • Unique Selling Point – Make Your Product/Service The Best Thing About Your Business. ...
  • Media Channel – Choose The Right Channel To Reach The Target Audience.
4 Oct 2017

What is a marketing goal? ›

A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate. A campaign without a clear goal is essentially a waste of money.

What are the 8 elements of marketing? ›

The eight elements of service marketing are place, people, knowledge, value, relationships, problem-solving, specialization and product.

Is marketing actually important? ›

Marketing Is an Effective Way of Engaging Customers

It's important for your business to engage its customers. Marketing is a tool to keep the conversation going. Engaging customers is different from pushing your offers.

What is marketing in 500 words? ›

Thus marketing is the economic process by means of which goods and services are exchanged and their values determined in terms of money prices. Marketing is a process of getting the right products to the right people at the right price and at the right place and time with the right promotion.

How does marketing make our lives better? ›

It involves creating and marketing products that not only benefit customers, but also contribute to the betterment of society in some way. How does marketing make our lives better? Marketing makes our lives better by providing us with new and improved products at lower prices.

What are the 4 types of marketing? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What is the most effective marketing? ›

The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.

What are the benefits of face to face marketing? ›

Face-to-face marketing can provide valuable insights into the needs of your target customers. Listening to their questions, reactions and objections can help to shape your future marketing and sales strategies, as well as giving a better understanding of their requirements.

What are the three types of advantages? ›

There are three different types of competitive advantages that companies can actually use. They are cost, product/service differentiation, and niche strategies.

What is a advertising in marketing? ›

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or services and entice them to buy.

What are two important benefits of marketing? ›

It tells you why customers should choose your brand, including the benefits, price, and unique selling proposition of your product or service. Marketing also helps strengthen customer relationships and builds engagement, which leads to word-of-mouth and referral marketing.

What are the 10 benefits of social media? ›

What are the advantages of social media?
  • You reach large audiences.
  • You have a direct connection with your audience.
  • You can create organic content.
  • You have access to paid advertising services.
  • You build your brand.
  • You drive traffic to your website.
  • You can evaluate your performance.

What are the types of benefits in marketing? ›

The 4 types of benefits are as follows:
  • Core Benefits – These are the main functional benefits of your product. ...
  • Expected Benefits – These benefits are often unstated. ...
  • Augmented Benefits – These are benefits beyond the expected, and may offer added value, surprise or excitement.
21 Oct 2014

What are the 3 purposes of marketing? ›

There are actually 3 big goals of marketing which include:

Acquiring customers. Retaining customers. Turning customers into brand ambassadors.

What are 7 advantages of social media? ›

Here's a quick summary:
  • It's cost-effective.
  • It provides authenticity.
  • It compliments advertising.
  • It fosters your creative voice.
  • It provides a forum for customer care.
  • It builds engaged communities.
  • It helps search engine optimization.
12 Oct 2020

What are the 3 benefits of social media marketing? ›

5 benefits of social media marketing:

Increase trustworthiness and brand recognition. Increase levels of customer service and satisfaction. Foster online community and tell authentic stories. Become part of the zeitgeist.

What do we do in marketing? ›

Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising.

What are the characteristics of marketing? ›

Key characteristics of a great marketing and sales relationship include:
  • Shared Vision For The Company. ...
  • Mutual Understanding & Respect. ...
  • Win-Win Attitude. ...
  • Shared Standards When It Comes To Lead Quality. ...
  • Communication. ...
  • Spend Time Together. ...
  • Give Credit Where It's Due.
5 Mar 2014

Which is the best marketing concept Why? ›

The selling concept is one of the most popular marketing concepts available because it takes into account the realities of business — even loyal customers may not be enough to keep you going. With the selling concept, businesses must be good at finding potential customers and persuading them to buy.


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