Blog - Ballantine (2024)

February 09, 2024 - Direct Mail

In an age where digital noise is omnipresent, the charm and impact of direct mail in the insurance industry are experiencing a resurgence. Understanding how to leverage this tool can transform your marketing strategy, leading to more significant lead generation and return on investment. Let’s dive into the potent mix of direct mail and insurance […]

December 19, 2023 - Direct Mail

In today’s dynamic landscape of direct and digital marketing, it’s essential for business owners to stay ahead of the game. Finding efficient and cost-effective ways to enhance your marketing strategy is the key to success. This is where the integration of QR codes into your mail campaigns comes into play. It’s a simple yet powerful […]

November 08, 2023 - Direct Mail

It’s almost 2024, and while the digital realm might seem to be the focal point for marketers, there’s an old hero that’s far from forgotten: Direct Mail. You read that right. In an era of social media influencers and digital campaigns, it’s the postal service that’s delivering impressive results for businesses. Let’s dive deep into […]

October 10, 2023 - Direct Mail

As a business owner, navigating the complexities of marketing can be challenging. Yet, amidst the plethora of digital strategies, there lies the often-underestimated potential of direct mail. Ensuring the right frequency and timing of your direct mail campaigns is paramount. Let’s delve deep to fine-tune your approach. Clarify Your Business Goals Every successful marketing endeavor […]

October 02, 2023 - Direct Mail

In today’s digital age, there’s something wonderfully personal about receiving physical mail. In fact, 75% of recipients treasure that feeling of specialness when they find a well-designed piece of print media from their favorite brand in their mailbox. USPS marketing mail offers businesses an exciting avenue to connect with their audiences in this tactile manner. […]

September 28, 2023 - Direct Mail

Account-based marketing (ABM) is a highly targeted approach that B2B marketers use to engage with specific accounts and decision makers. In this blog, we will explore some ABM direct mail ideas that can help you stand out from the competition and increase your response rates. Mail Strategy ABM direct mail requires a highly personalized approach. […]

September 26, 2023 - Direct Mail

Imagine elevating your customer retention rates to a whole new level, all with the power of direct mail! This engaging read dives into how you can fuse this classic marketing strategy with modern insights to not just retain your existing customers but transform them into a tribe of loyal followers. Get ready to redefine customer […]

September 24, 2023 - Direct Mail

Steeped in tradition yet agile in adaptation, the direct mail industry is proving that it’s more than just a relic of the past. It’s an industry that’s dynamically evolving, redefining its strategies and capabilities to fit snugly within the ever-changing landscape of the digital age. The transformation is captivating—a blend of the tactile, personal appeal […]

August 01, 2023 - Direct Mail

The Postage Puzzle: Size, Weight, and Cost You’ve got a package to send. It’s neatly wrapped and ready for the postal service. But have you considered the weight of the package? It’s not just about width and height; your package’s weight is a crucial determinant of postage fees. The USPS Rules: Different Weights for Different […]

June 23, 2023 - Direct Mail

Direct mail is no longer the mass marketing tool it once was. It’s better than ever now, for a number of reasons. The immediacy and tangible existence of postal mail means it almost demands to be dealt with. Roughly 80 percent of people scan or read their print marketing mail daily, according to a USPS […]