Key automobile markets of BMW Group 2023 | Statista (2024)

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Key automobile markets of BMW Group 2023 | Statista? ›

With a total of 2,253,835 vehicles delivered to customers worldwide in 2023, the BMW brand posted growth of +7.3% from the previous year, with sales reaching a new all-time high.

With a total of 2,253,835 vehicles delivered to customers worldwide in 2023, the BMW brand posted growth of +7.3% from the previous year, with sales reaching a new all-time high.

The company is headquartered in Germany but has factories in many other countries, including Brazil, India, South Africa, the United Kingdom, the United States, Mexico, and China. The latter is becoming BMW's most important market; nearly one-third of vehicle sales in 2023 were in China.

BMW aims its marketing at affluent consumers with high disposable incomes who value performance driving. This includes wealthier professionals, corporate fleet customers, and automotive enthusiasts.

In the fiscal year of 2023, China was the largest sales market for BMW. China accounted for around 32.3 percent of Rolls-Royce, BMW, and MINI sales. Chinese customers bought almost 826,300 such vehicles in the 2023 fiscal year. This is more than twice as many vehicles as were snapped up by motorists in Germany.

Television and Radio Advertisem*nts: BMW invests in long-range and mid-range television and radio advertising to increase brand exposure. Special promotions and events, such as the BMW Road Home Sales Event, create memorable impressions.

BMW's second largest segment was the Executive Cars segment. It accounted for 16% of the makes revenue in 2022. In the market share by revenue category, Toyota (11.4%), Ford (7.9%) and Volkswagen (6.4%) take the lead worldwide. BMW had a 4.24% market share.

BMW Group reported record sales of over 2.5 million units in 2023 and hit its target of a 15 per cent share of battery-electric vehicles, the carmaker said on Tuesday (Jan 9). Fourth quarter sales reached 718,778 cars, up 10.3 per cent from last year's figures, with total annual sales up 6.5 per cent.

Is BMW expanding in the current market? ›

The diversity of the BMW Group's product range has proven to be a guarantee of growth at the start of 2024: In the first two months of the year, the BMW Group was able to increase its sales of fully-electric vehicles by a significant double-digit percentage, compared to the same period of last year.

The BMW 3 Series was overall the brand's best-selling car in 2023 with 2,702 units sold. The X1 was the highest selling SUV of the BMW range followed by the flagship X7. Moving to the Mini range, the Countryman remained the brand's bestselling model accounting for 55 per cent of the 869 units sold in 2023 at 478 units.

China is the largest automobile market worldwide, both in terms of demand and supply.

The acronym BMW stands for Bayerische Motoren Werke GmbH, which roughly translates to the Bavarian Engine Works Company. The name harks back to the company's origin in the German state of Bavaria. It also indicates BMW's original product range: engines for various applications.

With the goal of intelligent, data-driven production, BMW i Ventures invests in startups in the areas of automation, manufacturing technologies, robotics, logistics, production, as well as quality assurance. Smart Supply Chain. The BMW Group has set itself clear targets for more sustainability in its supply chain.

And the automaker has weathered an anti-Yuppie backlash from the 1980s to make it OK for the well-heeled to own BMWs once again. The mean age of its mostly male buyers is 46 across the line, ranging from about 43 for the 3-series to just 51 for the top-of-the-line 7-series.

BMW was the seventh-largest automaker in terms of global sales in 2020, with approximately 5% of the total market share. The BMW X5 was the best-selling BMW SUV globally in 2020, with 161,298 units sold. BMW was the fifth most valuable car brand in the world in 2020, with a brand value of 25.1 billion U.S. dollars.

Goodby, Silverstein, & Partners Retains Role as Lead Creative Agency for BMW, Adds New Responsibility for MINI and BMW Group Financial Services, U.S.

The BMW brand is represented by around 4,400 dealers in 150 countries.

BMW of North America was launched as a company-owned subsidiary in 1975 when it purchased distribution rights from Max Hoffman, who brought European nameplates to the United States before the brands were interested in the market. Hoffman Motor Co.