Guidance for businesses affected by COVID-19
Learn how to use your Business Profile on Google to update customers with important information like new operating hours, health and safety measures, temporary closures, and more.
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Business Profile FAQs
What is a Business Profile on Google?
Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, share your menu, and more.
Learn more about how Google sources information about your business
How much does a Business Profile on Google cost?
Creating a Business Profile and listing your business on Google is free of cost. Manage your business directly from Google Search and Maps to start reaching more customers.
Do I need to download an app to create and manage my Business Profile on Google?
You can use the Google Maps app to manage your Business Profile on your mobile device. On your desktop, you can manage directly from Google Search in the browser.
Learn more about updating your profile from Search and Maps
My business doesn’t have a storefront. Can I still have a Business Profile on Google?
Yes, you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. You may also have a profile if you’re a service-area business that visits or delivers to customers directly, but doesn't serve customers at its business address, like a plumber or cleaning service.
Learn how to claim and verify your profile if you’re a service-area business
How do I add my business on Google Search and Maps?
You can add your business on Google Search and Maps by creating a Business Profile. With a profile you can add and manage how your business information shows up across Google.
Create and manage your profile now
How do I update my business information on Google? How do I update my Business Profile on Google?
You can now update your Business Profile directly from Google Search and Maps. To start, sign in with the Google account used to verify your business. On Google Maps, tap your profile picture on the top right corner of the mobile app and select “Your Business Profile” to access these tools. On Google Search, look up your business by name or search “my business” to update your profile.
Learn more about updating your profile from Search and Maps
Should I create a Business Profile if I already have a website?
Yes, your free Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps.
How do I verify my Business Profile on Google?
Most businesses verify their profile ownership via phone, SMS, or by requesting and receiving a postcard to their address from Google.
Learn more about verifying your business
Why do I need to verify my Business Profile on Google?
Verification allows us to confirm that you are the rightful owner of the business, so that you have permission to manage your Business Profile. Your security is important to us and we don’t want anyone else but you or your approved managers making updates to your profile.
How do I respond to reviews on Google for my business?
You can respond to reviews for your business if you manage and are signed into your Business Profile account on Google. When you reply to a review, your response appears below the customer's review on Google Search and Maps under the label "Response from the owner".
Learn more about responding to reviews
How do I update my business hours on Google? Can I set hours on my Business Profile for specific services?
You can update your business hours on Google with a Business Profile, directly from Google Search and Maps. If your business provides specific services with different times (e.g. senior hours, delivery, takeout) you can set “More hours” instead of special hours.
Learn how to set business hours
Is Business Profile the same as Google My Business?
Yes. Business Profile has replaced Google My Business, Google Places for Business, Google Listings, and Google+ Business Pages.
Does Google have featured partners that help manage Business Profiles?
Yes. Our featured Partners Program highlights partners who provide valuable services to the broader Business Profile merchant community.
Learn more about our featured partners
What other tools does Google have to help small business owners grow?
From offering tailored advice to improving your workflow, we provide tools to help businesses of all kinds thrive and grow.
Discover more tools
Can I get tailored advice to help my business?
Yes. If you’re looking for additional guidance, schedule 1-on-1 time with a specially-trained Google Advisor to get recommendations for your Business Profile and more.
Learn more about Small Business Advisors
How else can I reach more customers?
You can use Google Ads to reach more customers. Google Ads drives people to your business, no matter what you sell.
Learn more about using Google Ads
Join the conversation
- Get help. Troubleshoot issues, from managing your basic info to adding reservations to your Business Profile. Go to Help Center
- Join our community. Connect with and learn from other people with Business Profiles on Google. Business Profile Community
