The Importance of Marketing in Today's World - StatAnalytica (2023)

Marketing! Marketing! The word which is familiar to all the people. Without it, the picture of the product will not be made in the minds of people.

“Marketing is the food for business.”

As we all know, we are facing the worst time ever because of Covid-19. Today everyone wants to get out of this situation. The business also gets affected because of this pandemic. Marketing roles also changed in the time of Covid-19. The importance of marketing will never decline, irrespective of the situation. Let’s study it with an example-

In the time of the pandemic, the role of digital marketing comes into the picture. Now almost everyone uses it for promoting their product online. With the help of it, the businessmen create brand awareness and reach potential customers.

Social media marketing is also booming nowadays. It plays an important role in the marketing of the product. It brings a revolution in the marketing of goods. Facebook, Instagram, Reddit, etc., are helpful in the promotion of goods and services.

Let’s understand the importance of marketing through social media through the stats-

Now 1.12 billion accounts and above are existing around Snapchat, Facebook, Instagram, and WhatsApp. The story trends are increasing on these platforms since 2016. As per the buffer state of social 2019 reports. Social media has become an important marketing strategy part.

The social media mania is continuing. That is why 58.8% of marketers admit that social media is an essential part of marketing strategy. Only 2.4% say that it is not necessary for marketing.

Before understanding the importance of marketing. First, understand the meaning of marketing and its types.

What do you understand about marketing?

Table of Contents

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Marketing includes the activities a company does to promote its products and services. It helps in boosting their buying and selling. The activities are advertising, delivering products to customers, etc.

AS per AMA (American marketing association), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Types of marketing

There are three types of marketing-

Online marketing

In this, marketers do marketing on online platforms. For example, they are promoting products on social media platforms.

Offline marketing

In this, marketers do marketing on offline platforms. Such as Television advertisement, radio advertisement.

Word of mouth marketing

In this, marketers do face-to-face marketing. For example, door-to-door selling of products and services.

What are the reasons behind the importance of marketing?

The following are the reasons that help you to know why marketing is important-

Helpful in engaging customers

Your business needs to engage its customers. Marketing is a helpful tool in doing it. Engaging clients is not the same as pushing your offers. It involves Providing useful information about your products and services to your consumers. In contrast, it’s all about coming up with new ideas.

Telling your consumers what they don’t know is a good idea. Make it interesting and worthwhile for them to spend their time on.

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Important point-
One of the most effective ways to engage your consumers is through social media. Several businesses use short videos, and others use humorous techniques to engage consumers. Moreover, marketing provides customers a sense of belonging by engaging them.

Helpful in building and maintaining company’s reputation

The reputation of your company has a favorable correlation with its growth and longevity. As a result, it’s safe to conclude that your reputation defines your brand equity.

The majority of marketing initiatives are aimed at increasing the company’s brand equity.

When you meet the expectations of your consumers, your company’s reputation develops. Customers are happy to be linked with your goods. Marketers apply excellent communication, branding, public relation. And CSR tactics to sustain a company’s reputation.

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Helpful in building a relationship between business and customers

Customers need businesses to have a trusting and understanding connection with them. How will marketing create this connection?

Marketing research helps in identifying the segments. It is based on consumer behavior, demographics, and psychographics.

Segmentation enables a company to address the demands of its clients. It helps in acquiring their trust. In addition, The product team guarantees that the company delivers on its promises on time. Customers become brand loyal as a result of this.

Customers that are loyal to you will be more likely to buy extra items from you. Your commercial actions will be more profitable. If the trust and understanding between the business and its customer are built.

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It acts as a communication channel.

It is one of the importance of marketing. Marketing is the process of informing your consumers about the services or goods you are offering. Through it, customers learn about the product’s value, how to use them, and other information that may be useful. Moreover, it raises brand awareness and recognizes the company from others.

Remembering point- To satisfy consumers, you must be a continuous voice. Therefore, informing your consumers about any discounts or other offers is essential. Marketing supports your company in becoming a market leader by facilitating communication.

Helpful in boosting sales

Marketing uses a variety of strategies to advertise your products or services. When you market a product, it’s already on people’s radar. As a result, it boosts your chance of selling. Customers may wish to try out your items or services before making a purchase.

When customers are happy with your products or services, they become brand ambassadors. They’ll spread the word, and your business will begin to grow. In contrast to complement your marketing efforts, make sure you offer high-quality products and services.

Helpful in providing information about your company.

Every marketer recognizes the importance of focusing on the correct audience. You must have the appropriate content to share with such a group. Your marketing techniques can assist you in determining what type of corporate messaging you must use. Furthermore, it will help you in persuading your target audience.

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At this stage, you must experiment with various messages to discover what works. You’ll establish a suitable base for your marketing efforts by trying different messaging sets on the target audience. In addition, it serves as a tool and gives you the information you need to stop guessing.

Helpful in maintaining relevance.

Most businesses think that they will always be the customer’s favorite brand. It is the incorrect mentality. Therefore, you need to figure out how to stay on the client’s mind.

Remembering point- Every relationship requires maintenance from time to time. Marketing keeps your company relevant to clients. Also, it helps in allowing you to keep a positive relationship with them.

Helpful in creating a brand image.

Building and sustaining a favorable brand image relies heavily on marketing. You may utilize brand awareness initiatives to change people’s perceptions of your business. You can also use marketing to give useful information or to try to correct a problem.

Suppose that your company began donating 30% of its earnings to a local non-profit company. It is absolutely useful information that should be conveyed to the general public using various marketing platforms such as email, social media, and an online blog.

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Helpful in the expansion of business

The main reason behind the importance of marketing is business expansion. Opening new franchises, extending a restaurant’s terrace, or growing your monthly customers of an eCommerce firm are all examples of expanding your business. Despite a particular situation, the need for strategic marketing is there to support your company’s growth.

Let’s sum up

From the above discussion, now you come to know about the importance of marketing. We hope you will find this blog helpful.

Many students pursued marketing as their main field. For this, they must have complete marketing knowledge. This blog will help you in knowing how marketing is used for the growth of the business. if you need help with marketing assignment, then contact our marketing assignment help experts.

If you want more knowledge, stay in touch with statanalytica blogs.

Frequently Asked Questions

Why is marketing so important?

It is the single most crucial factor in building your business. Marketing is a critical stage in your company’s growth as well as revenue growth. It might take a lifetime to become an expert in marketing. But it is critical to continually enhancing your present efforts to keep expenses low and profits high.

What impact does marketing have on our lives?

Marketing has a significant influence on consumer behavior and influences many aspects of our lives. We utilize promotional items daily, from toothpaste to clothing. Consumers’ purchasing decisions are shaped by marketing.

What do you understand about strategic marketing?

Strategic marketing includes these strategic activities-
Discovering the demand for a product through consumer research.
Transforming current products or designing new products to match consumer needs and wants
Learning how properly to influence potential customers to make them informed of your products. And convince them to purchase them.

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What is the importance of marketing in today's world? ›

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.

What is marketing in todays world? ›

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

What are the 7 major importance of marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.

Why marketing is more important now than ever? ›

Marketing has become more targeted, measurable and effective than ever before. That's why keeping the customer in focus has never been more critical for marketers.

What are the 5 importance of marketing? ›

Importance of Marketing – Creation of Demand, Providing Information, Balancing Demand and Supply, Improvement in Life Style, Achieving Higher Sales and a Few Others. Marketing is an important function of business that helps in selling of goods and services and ultimately attaining profit.

What is the most important factor in modern marketing? ›

The first, and most important, factor to understand in marketing is what product is being marketed to a specific target market. A target market may consist of a certain type of person living in a certain place with specific purchasing tendencies.

What is marketing and its importance? ›

Marketing is one way to give information to consumers. This way, consumers will have a basic idea of what is your product all about. They will also know the benefits of buying your products. Marketing educates many people about a certain product.

What is the best form of marketing today? ›

Content marketing is one of the best types of marketing strategies and its ultimate goal is to keep an audience engaged. And when someone is ready to buy something that you offer, they'll think of you first because you were already a useful resource for them. It enhances their customer experience.

How does marketing affect the world? ›

Marketing decisions affect how resources are allocated or distributed throughout the system. That is, it determines who has access to and can obtain resources. Decisions, such as product development, pricing, promotion, affect the total productivity associated with a product.

What is the most important purpose of marketing? ›

Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creativs explained that without marketing many businesses wouldn't exist because marketing is ultimately what drives sales.

What is the most important function of marketing? ›

Promotion is the most commonly known function of marketing. It includes the traditional and digital marketing activities most audiences would be aware of. Promotion involves activities designed to communicate with customers, inform them of the brand and products, and convince them to purchase goods or services.

How important is marketing to society? ›

The role of marketing in society is to: Provide Goods and Services - The essence of a market involves the exchange of value in the form of goods, services, and information. Marketing makes people aware of those goods and services - whether those goods are a basic need or a personal want.

Why is marketing important conclusion? ›

As a conclusion, the marketing concept is the philosophy where each and every firms should analyze the needs of their customers and makes good decisions in order to satisfy their needs. This also can enhance a good relationship between the customers.

What is the importance of marketing essay? ›

So marketing is important because it is the key to success in the business. Through marketing we may store data, gathered information and analyzed the information to know customer needs and wants, to analyzed customer behavior, to know what's on the heart of their markets.

What are the three importance of market? ›

They are the mechanism through which shares in companies are bought and sold, and they give businesses access to cash. Markets are critical in price formation, liquidity transformation and allowing firms to service the needs of their clients.

What are the important elements of marketing? ›

The 7 elements of the marketing mix include the following:
  • Product (or Service) Your customer only cares about one thing: what your product or service can do for them. ...
  • Price. Many factors go into a pricing model. ...
  • Promotion. ...
  • Place. ...
  • People. ...
  • Packaging. ...
  • Process.

Whats the meaning of marketing? ›

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ( Approved 2017)

Which one is the most important element for marketing Why? ›

Consistency is the most effective element of any marketing campaign. It helps creates both awareness and trust.

What is the new marketing? ›

New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.

What are the new ways of marketing? ›

Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness.
Popular social media platforms:
  • TikTok.
  • Instagram.
  • Facebook.
  • LinkedIn.
  • Snapchat.
  • WeChat.
  • Twitter.
21 Feb 2022

Can marketing change the world? ›

At its best, marketing has the power to change the world. It can raise awareness, shift points of view, elicit action and even start movements. Generally though, marketing does not aim this high.

How marketing affect our life? ›

Marketing is much more than just selling and advertising, it plays an essential role in providing consumers with need/satisfying goods and services. Marketing allows us to be influence as consumers by showing us a standard of living that can be achieved or provide opportunities to live a certain way.

What are the values of marketing? ›

With a consumers' wants and resources (financial ability), they demand products and services with benefits that add up to the most value and satisfaction. The four types of value include: functional value, monetary value, social value, and psychological value.

What is the first important function of marketing? ›

1. Identify needs of the consumer: The first steps in marketing function is to identify the needs and wants of the consumer that are present in the market. Companies or businesses must therefore gather information on the customer and perform analysis on the collected information.

What is the importance of marketing as student? ›

Marketing studies gives a unique competitive advantage: You can learn how to promote yourself and your work. After all, marketing studies helps you understand the true meaning of value: The value of the product and the value of the person or brand that delivers said product.

What is marketing in 21st century and its importance? ›

Marketing in the 21st century focuses on adding value to customers by educating and entertaining them through digital platforms. Email marketing is a widely used tool for sending personalized messages to customers and persuading them to make purchases.

What is marketing and importance to society? ›

Marketing helps society by informing and educating consumers. The function of marketing is to fulfill the needs of consumers. Marketing helps consumers to know about new products and services available in the market and its usefulness to the customer.

What is the most important function of marketing and why? ›

Promotion is the most commonly known function of marketing. It includes the traditional and digital marketing activities most audiences would be aware of. Promotion involves activities designed to communicate with customers, inform them of the brand and products, and convince them to purchase goods or services.

What is modern marketing in simple words? ›

Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth. In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company's growth agenda.

What is importance of marketing strategy? ›

Why is a marketing strategy important? Put simply, a marketing strategy sets out your business goals, including who your ideal customers are and how you intend to reach them. It's your plan of action and the blueprint to the marketing activity you will do in the coming months and years to grow your business.

What is the importance of marketing development? ›

A marketing development strategy is important because it helps a business grow and reach new customers in a planned, structured way. Expanding your audience creates the potential for more leads, more sales, and more revenue, but in-depth research is essential to make sure there's value in targeting new customers.

What is the best definition of marketing? ›

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (

What is the main point of marketing? ›

The key purpose of marketing is to get people interested in the products or services of a company. This happens through market analysis, research and contemplating the interest of a business's ideal customers and attracting them through messaging which would be educational and helpful to a business's target group.

What are the most important factors to good marketing? ›

Key elements of a successful marketing strategy
  • Segmentation. Your existing and potential customers fall into particular groups or segments, characterised by their 'needs'. ...
  • Targeting and positioning. ...
  • Promotional tactics. ...
  • Monitoring and evaluation. ...
  • Marketing plan.

What is the most important in marketing management? ›

Beyond closing sales and gaining new customers, building relationships is important in marketing management. A good relationship with customers can extend the life of a brand and build a reputation. Customer retention should be woven into marketing efforts to create lifelong and loyal consumers.


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