Top 5 Digital Marketing Certifications To Kickstart Your Career | upGrad blog (2024)

Are you looking for the best digital marketing certifications?

Then this is the place for you.

In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article.

What are the benefits of getting digital marketing certifications?

It’s natural to question digital marketing certifications.

What are the benefits of getting digital marketing certifications?

How can they help you?

It’s essential to get rid of these doubts. So here are the main reasons why you should get digital marketing certifications.

Better Pay

Having a digital marketing certificate in your resume can help you considerably in boosting your pay. Digital marketing professionals earn handsome salaries.

For example, digital marketing managers earn an average of 7.2 lakh per year in India. So, if you’re in management or marketing, getting a digital marketing certificate can help you in increasing your responsibilities in the organization.

And the more responsibilities you get, the better the pay will be.

You can get a promotion or switch your career completely, with the help of these certifications. Click to read more about digital marketing salary in India.

More Opportunities

The demand for digital marketing professionals is soaring. Moreover, this field has a lot of variety. If you want to do something creative, you can become a content writer.

On the other hand, if you want to do something technical, you can become an SEO executive or PPC specialist. This field has opportunities for all kinds of professionals.

Having the right digital marketing certification will help you in seizing this massive demand for numerous professionals. The need for digital marketing professionals will increase in the future.

So if you want job security, these certificates can help you in that regard as well.

Some of the job opportunities available in digital marketing that gets open for professionals are-

• Marketer
• SEO Specialist
• Internet Marketer
• Content Producer
• Strategist
• Web Content Writer

Top companies hiring for Digital Marketing Professionals-

• Accenture
• Vogue
• Cognizant
• Google
• Amazon
• Tata Consultancy Services
• Swiggy
• Zomato
• Facebook

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Easy Entry

If you’ve always wanted to enter the digital marketing sector, you should get a certificate. It will enhance your CV, as well as your portfolio.

Without a certificate, it would be rather challenging to get high-paying jobs in this field. Certification will convince recruiters of your skill as well. It helps the recruiters understand what skills they’re master of.

Digital marketing certificates can help your career in numerous ways. And these were just a few of them.

The recruiters get proof that the candidate possesses the skills required for the job. Moreover, the certifications distinguish the candidates from the other interviewees.

Professionals having the same alma mater can seek out job opportunities. The networking aspect of a job hunt turns out beneficial for job seekers.

Now that you know the importance of these certifications, and have the apprehension “What marketing certifications should I get?” here’s our list of the best certifications to enter this field:

Best Digital Marketing Certifications

1) Google Garage

If you are just getting started in the digital marketing field, we recommend you start your learning journey with Google Garage.

It’s a simple learning platform, where you can find valuable courses on many fundamental concepts of digital marketing such as branding and building an online strategy.

Having a solid foundation will undoubtedly help you in your learning journey. Its interface and curriculum make it perfect for freshers and beginner-level professionals.

A Google Garage certificate shows that you’re familiar with the basics. So, it’d be a great choice to start your learning with this platform.

It is a good platform where you could look for which domain you want to upksill in and accordingly find the right course for yourself.

Moreover, some of the courses have a shareable certificate which you could proudly add on your LinkedIn and add in your CV. This adds to the confidence of the candidate.

2) Facebook Blueprint

We all know how big Facebook is. It has around 270 million users in India alone.

And social media marketing is one of the core branches of digital marketing. Learning about Facebook marketing will certainly help you in your career.

Facebook has courses and certification programs, which teaches people how to use Facebook properly for marketing.

You’d get to learn a lot. It already has over 6 million enrollments, so you can understand how in-demand and valuable it is.

After learning about Facebook marketing, you’d be able to run successful ad campaigns and promote brands by using this large platform.

3) PG Certification in Digital Marketing and Communication

Digital marketing has many sections, including social media, content marketing, and branding. This course makes you familiar with all of them.

PG Certification in Digital Marketing and Communication from MICA can enhance your skills in Social Media and Content Marketing, Branding and Marketing Analytics.

It helps you become a digital marketing specialist by teaching you valuable skills such as search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and many more.

After learning these skills, you can get high paying jobs in this sector in the likes of SEM manager, digital marketing manager, etc.

If you want to master digital marketing, this is the course for you. It’s a detailed curriculum, and friendly instructors will make your learning journey very easy.

You’d get to learn multiple digital marketing technologies in this course as well including HootSuite, Google ads, Facebook ads, and HubSpot.

The learners can kickstart their careers by solifying their profile. The avenues to good job opportunities open tremendously for learners.

Moreover, the learners also get a chance to get a competitive advantage over their peers by shining in front of the recruiters.

Getting hired for a higher designation with an increased pay package is also some of the lucrative benefits of upskilling.

upGrad’s Exclusive Digital Marketing Webinar for you –

Webinar with Q&A Session on Digital Marketing

4) HubSpot Academy Inbound Marketing Certification

HubSpot Academy has many courses to help marketers and entrepreneurs in honing their skills. But one of their most valuable courses is their Inbound Marketing Course.

Companies are now leveraging inbound marketing strategies to increase their customers, boost sales, and generate revenue.

Inbound marketing is cost-effective and yields long-term benefits. That’s why the demand for inbound marketing skills is high.

Learning this skill will help you understand various aspects of inbound marketing. The instructors at HubSpot Academy have kept the course very enjoyable and knowledgeable.

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5) Digital Marketing Certificate Program – Career Track

This certification program is undoubtedly one of the best ways to get a head-start in your digital marketing career. Not only does it provide you with 6+ certificates, but it also makes you familiar with all concepts of digital marketing.

You’d also get an internship at the end of the course so you can apply the knowledge you’ve gained in real-life tasks.

You get to prepare for interviews as well. This course prepares you for digital marketing roles, and as a result, you don’t feel any discomfort in advancing your career later on.

For those who are starting a career in this field, we’d suggest this course. You can also enroll in the Digital Marketing Certificate Program – Career Track by upGrad to have head-start in your digital marketing career.

You can also check out Certification in Digital Marketing from IIT Delhi. IIT Delhi is one of the top institutes in India and also one of the oldest IIT’s

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.

Young job aspirants have apprehension “Which marketing certification is best?“ Should not think twice before upskilling in any of the mentioned courses. As they all are among the renowned courses available in the market.

Top Digital Marketing Skills

Boost your Digital Marketing Career

Learning digital marketing skills can do wonders for your career. It can help you get better pay, better opportunities, and better security in your job.

So it’d be wise to get a few digital marketing certificates and start your career in this field.

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Emerging Trends in Digital Marketing

• Artificial Intelligence (AI) Integration: AI-powered tools are revolutionizing digital marketing, enabling personalized customer experiences and predictive analytics.
• Voice Search Optimization: With the rise of voice assistants like Siri and Alexa, optimizing content for voice search is essential for staying relevant in digital marketing.
• Video Marketing Dominance: Video content continues to dominate online platforms, making it crucial for marketers to master video production and storytelling techniques.
• Influencer Marketing Evolution: Influencer marketing is evolving beyond celebrities to include micro-influencers and nano-influencers who offer more authentic connections with niche audiences.
• Chatbot Implementation: Chatbots enhance customer service and engagement, providing instant responses and personalized interactions on websites and social media platforms.
• Data Privacy Compliance: With increasing regulations like GDPR, digital marketers must prioritize data privacy and transparency in their strategies.
• Augmented Reality (AR) Experiences: AR technology offers immersive brand experiences, allowing consumers to interact with products virtually before making purchases. Stay updated with these emerging trends by enrolling in the best digital marketing courses or top online digital marketing courses available.