Important:If you’re transferring ownership of your business, make sure you’re transferring primary ownership of your Business Profile to the new owner. Only the primary owner of the profile can transfer the ownership. That way the history of the profile is maintained, which includes reviews.
In some cases, you may want to transfer primary ownership of a Business Profile to an existing Owner or Manager. If you’re the only user associated with your profile, you can add more owners and managers.
Transfer primary ownership
- Go to your Business Profile. Learn how to find your profile.
- Select the three-dot menu
Business Profile settings People and access. - Select on the person you'd like to change access.
- Select the user’s role Primary owner.
- Then, select Save.
Business Profile settings Understand profile owner & manager roles
There are 2 types of roles for Business Profiles: Owners and managers. When owners add users, they share management of a profile with multiple people but can use different passwords. Google Groups can’t be added as managers or owners of profiles.
About Business Profile roles
Owners
Each Business Profile can have multiple owners but only one Primary owner.
Primary owners and Owners:
- Can add other users to share management of a profile
- Have the same capabilities, except:
- A Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user.
Managers
- Have most of the capabilities of an Owner, except for more sensitive functions
- Can’t remove the Business Profile
- Can’t manage users
The summary chart below outlines the different capabilities of each type of user.
| Capability | Owner | Manager |
|---|---|---|
| Add and remove users |  | |
| Remove Business Profiles | | |
| Edit all URLs | | |
| Accept all Google updates | | |
| Opt in or out of Bookings | | |
Update certain location settings
| | |
| Manage Business Profile directly on Search and Maps | | |
| Manage Google Ads account links | | |
| Use Messaging | | |
| Add custom labels to make it easy to find particular groups of locations | | |
| Edit attributes | | |
| Edit food delivery link | | |
| Edit some main business info, like hours and | | |
| Edit phone number | | |
| Edit services | | |
| Create, manage, and publish posts | | |
| Add, delete, and edit cover photos and additional photos | | |
| Add, delete, and edit logos | | |
| Add, delete, and edit product | | |
| Respond to reviews | | |
| Download insights | | |
| Respond to Q&A | | |
Important: You can no longer add new site managers, and we've upgraded all previous site managers to managers. Learn how to add more owners or managers.
Understand new owner & manager limitations
The new owner or manager of a Business Profile must wait for 7 days before they can manage all the features. During this 7-dayperiod, they get an error if they:
- Delete or undeletea profile.
- Remove other owners or managers from a profile.
- Transfer primary ownership to themselves or a third user.
If the new owner or manager deletes their account within the first 7 days, they’re removed from the profile. If they change their mind, they must be added again.
Tip:If an existing owner or manager tries to transfer primary ownership of the profile to a new owner or manager still in their first 7 days, they get an error.
Need more help?
Try these next steps:
Get help from Small Business Advisors
Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.
Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.
