What are Long Tail Keywords? (2024)

FAQs

What are Long Tail Keywords? ›

Long-tail keywords are specific words or phrases that tend to have a better conversion value. They are usually longer (three to five words) and have a lower search volume. If long-tail keywords are not part of your strategy, you miss out on many opportunities.

Visits from these search phrases are unlikely to convert to sales, they are window shoppers, which reduces your listing quality score and your shop score. Long Tail keywords are very specific keyword phrases that have low traffic and have low competition with few search results.

The benefit of using long-tail keywords is that they tend to be more specific than short-tail ones, which means that people who have similar problems will likely search for them using these same words.

Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.

These long tail keywords are also known as low competition keywords. There are two types of long tail keywords: broad match and phrase match. Broad match keywords are words that appear in the title, description, and video tags. Phrase match keywords are combinations of multiple words that are related to each other.

Etsy search looks at all the information you add, including your categories and attributes, to find keywords that match a shopper's search. Focus on writing short, clear, descriptive titles that make it easy for shoppers who are scanning a busy search results page to see what you're selling.

To be fair, there is definitely some truth to this myth where long-tail keywords can save some money and give you a competitive edge, but you will largely be saving money simply because those keywords aren't garnering as many searches and clicks as some of the more generic/popular keywords.

Short tail keywords are search terms that are made up of no more than three words. They refer to very broad topics rather than specific ones. For example, “running shoes” is an example of a short tail keyword while “best running shoes for winter” is an example of a long tail keyword.

Some examples of long tail markets are (different types of) laptop chargers in the laptop niche, (different types of) mobile covers in the smartphone accessories market, and (different types of) customized gifts in the gifting niche.

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent.

What is long-tail strategy? ›

The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.

Use keyword tools like Google Keyword Planner, SEMrush, etc, to find relevant short and long-tail keywords. To incorporate long tail keywords, identify specific queries with lower search volume that users might type into search queries.

To incorporate long-tail keywords into your content, start by identifying relevant keywords and then creating high-quality content that addresses those topics. Use the keywords naturally in your headings, subheadings, and throughout your content without overstuffing or sacrificing the quality of your writing.

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when they're using voice search. Most long-tail keywords have lower search volume than short or “head” keywords.

You see, long tail keywords are specific keyword phrases that string together multiple attributes into one search. Something like, “meatless lasagna recipe for vegetarians” or “traditional Sicilian lasagna recipe.”

If you're looking to target a specific niche or audience with highly relevant content, long tail keywords may be a better fit. Using long tail head terms makes it easier for a given page to rank on search engines in comparison to its short tail counterparts.

Short-tail keywords are broad, generic, and popular terms that have a high search volume and competition. For example, "shoes", "pizza", or "travel". Long-tail keywords are more specific, niche, and targeted terms that have a lower search volume and competition.