What Are the Most Important Hard Skills for Marketing?
It’s easy to guess the soft skills that marketers might need to excel at their jobs: excellent communication, creativity, the ability to persuade others to try your product, among others. On the other hand, the more technical hard skills can be difficult to pin down. Competency in these marketing hard skills can mean more informed decision-making, more effective customer outreach, and more consistent growth.
Whether you’re hoping to go into marketing yourself or are hoping to scale your marketing team with the right candidates, it’s essential to know the most important hard skills for marketing so that you can have a highly functioning team.
