What Is Google AdWords Express? (2022)

Have you heard of Google AdWords Express?

Want to know how it can alleviate the task of running Ads on the web?

Then let us first understand why it was needed!

The Need of Google AdWords Express

Table of Contents

  • The Need of Google AdWords Express
  • What is Google AdWords Express?
      • Free Digital Marketing Webinar
  • Why Choose Google AdWords Express?
      • Free Digital Marketing Webinar
  • Who Doesn’t Have Drawbacks?
      • Free Digital Marketing Webinar
  • The Rewards on Offer
  • Useful tips for GoogleAdWords Express
    • Small Budget
      • Free Digital Marketing Webinar
    • Scheduling
    • Outside Call Tracking Software
      • Free Digital Marketing Webinar
    • Wrapping Up!

Businesses around the world are making returns of $2 for the investment of $1 on Google Ad Spend.

But, there is absolutely no denying the fact that using Google AdWords can be a daunting task. And why not? The amount of knowledge you need to possess is something that is enough to make you drop the idea of using it.

With numerous metrics, tools and graphs available at disposal, the analysis becomes all the way more confusing and complex.

Google AdWords has always been the reason for Goosebumps for small business owners. This statement is simply justified by the explanation mentioned above and below.

Many would argue that it is tough to use Google AdWords as you are supposed to be paying attention to every detail. It actually is true.

Also, if you are a small business, hiring an outside PPC agency might not seem like a good idea. The costs of hiring one are surely going to be high. Dont worry, you are covered by Google AdWords Express.

Read on to know the wonders that await you.

What is Google AdWords Express?

We have discussed how AdWords is a complex system which demands extra efforts and time from the business owners. The user has to pay attention to every little detail which might seem like a daunting task if the user lacks experience.

The whole process of using AdWords for the first time or even after many stints can turn out to be chaotic and might not provide the desired results.

Keeping in context the complexity Google AdWords has to offer, Google released Google AdWords Express in 2011 for the public. With the aim of simplifying and automating everything, Google AdWords express was launched to make the complex platform easier.

GoogleAdWords Express is a platform that has undoubtedly provided a big sigh of relief to the business owners facing tough times using the normal version of AdWords.

All those who have run even a single account know how tough the job can get. Be it bidding, keywords research, ad creation or anything else, running even a single account can seem like a full-time job.

Left alone these tasks, even the AdWords dashboard is enough to leave many users in a tizzy.

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(Video) Google AdWords Express Vs. AdWords - What is Express, Is it Worth it & How to Change AdWords?

With the simplified experience, you dont have to worry about limited time resources. If you have a business and are looking to take advantage of sales, Google AdWords Express is just the solution for you.

With the aid of Google Adwords Express, you can simply portray your business in various places like search networks, mobile device targeting, Google Maps, and even the Google website partners.

Why Choose Google AdWords Express?

What Is Google AdWords Express? (1)

Why choose google adwords express?

The main question that pops up in the mind is why you should go for Google AdWords Express over AdWords?

This question simply comes with a simple justification that the tools you get inGoogle AdWords Express are found in AdWords too. What needs to be kept in context here is that you simply save a lot of your time when you opt to use AdWords Express.

Who doesn’t want optimization and automation? What if I tell you that these are the main advantages of GoogleAdWords Express. Multiple ads are created by Google which is consistently optimized for you. These are also tweaked on best practices.

You can simply find the best placements depending solely on the basis of your business. For instance, Google would help you to target people who are actively searching for businesses like you in the areas you cater to.

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You can easily start your first campaign and also have complete control over your account. The main feature that comes with the usage ofGoogle AdWords Express is Targeting.

Whatever the task is, be it targeting, re-marketing or other functions, you can simply put AdWords Express to work. AdWords Express also lets you have control over which keywords you wish to target.

The most positive side of using GoogleAdWords Express is that offers you simplicity, which is a major missing when you use AdWords.

Who Doesn’t Have Drawbacks?

What Is Google AdWords Express? (2)

Benefits of google adwords

It is evident that people would be easily convinced about GoogleAdWords Express owing to the advantages that it has to offer. Having said that, it should be kept in contact that it has various drawbacks too.

(Video) Google Ads vs. Adwords Express: What's the difference and Which is better?

Simply assume of making a business decision. The first thought that pops up in the mind is that you need data. Data is the primary element needed for making an informed decision. You tend to lose in terms of data while using GoogleAdWords Express.

AdWords undoubtedly is a great option for any business looking for recognition but what needs to be paid attention to is that you would soon run out in terms of benefits.

To support this statement, research can also be quoted. It was found that AdWords proved to be more effective than GoogleAdWords Express. Even though it provides simplicity, it losses out on tools that you can enjoy in AdWords.

You can easily check on the keywords but the drawback is that you can’t get more specific with it. For instance, if you wish to eliminate a word from your keywords, you have to enter it with quotes. It also becomes hard to decide as to where to showcase the ads.

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The Rewards on Offer

The biggest reapers of the advantages of GoogleAdWords Express are the small businesses who are looking for recognition and have a brick-and-mortar presence.

What Is Google AdWords Express? (3)

Adwords express overview

To put it in simple terms, you can simply get most of the benefits if you have asmall business with a small budget and leas employees and have absolutely no money for outside agencies.

GoogleAdWords Express is meant to make life easier for business owners who are taking care of most of the parts of the business.

By most parts, we are talking about sales, marketing or even finance. Express would allow you to create more traffic which eliminates the need of investing more time. Also if you have less experience with AdWords then Express is just for you.

All these are great advantages that Express has to offer. These seem even astonishing given the time and money normal AdWords account takes.

Useful tips for GoogleAdWords Express

What Is Google AdWords Express? (4)

Useful tips for googleadwords express

Who won’t appreciate tips before starting something new? If you really wish to enjoy success in your stint with GoogleAdWords Express login, you really need to keep some things in mind before you eventually take any decision. Read on to know about some of the tips that you will come handy when you started using GoogleAdWords Express.

Small Budget

Even though you might have saved money for Express, it is always recommended to start with a small budget. It should also be noted that Express too is budget based.

(Video) What is AdWords Express?

You won’t wish to see your budget go out of your hands. If you don’t have a proper budget and don’t keep it in check, the budget would go fast enough to become beyond your control and reach.

Many might argue that they can easily track your return on investment, but it is not that easy. Tracking becomes all the way more difficult due to the fact that you don’t have much access to the reporting information.

All these reasons justify why you should always create a small budget and work on your reported success in the dashboard.

After you have successfully done this, you can opt to increase your budget or simply move over to the AdWords Experience. The resources you saved to start working with Express might come handy at this point in time.

With the budget being made from the savings itself, you save a lot of resources. These resources can be later utilised if you plan to increase your spending or move to AdWords as discussed earlier.

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You should always try to schedule your ads with business hours. It should be kept in the context that Express has added various features that aim to make the experience much more satisfying. One of the best features added is also the scheduling part.

It is a known phenomenon that every business gets calls beyond their working hours. By scheduling your ads you would save wastage of your money.

With the aid of new feature of scheduling, you can add your business hours. You even have the option to customize them on a day-to-day basis at your disposal.

By scheduling your calls according to the business hours, you reduce the chances of losing out in customers and also the chances of wastage of money.

No response on calls is enough to ruin your reputation among customers, but if you have proper business hours listed you are simply indicating your professionalism and saving yourself from a bad reputation.

With proper business hours listed, you are allowing the customer to get in touch with you when you are actually available rather than making them drop your business as an option.

Outside Call Tracking Software

It is a known fact that call tracking is tough. And why not? It basically implies turning an offline activity into online metrics. AdWords, unfortunately, fails at providing detailed call tracking.

Using Express, you have the ability to see the dates, times, area-codes and the call duration. These things are surely handy but are not foolproof.

It is evidently hard to track conversions just on the basis of the area-codes and call length also specifically ensure sales. You would miss out on outlining as to which phone number converted and from what source or keyword.

If its not clear, it would be a tough job to outline which calls were generated through ads and which calls came in due to other sources.

To tackle this problem, you can take the aid of external call tracking software like CallRail. You can simply track the calls using features like Free Call Recording to track and record all the calls by connecting it directly to AdWords.

Your information gets logged in your dashboard when you receive a call. The information captured includes stuff like phone numbers, locations, full names, keywords and not to forget the sources.

(Video) Introducing the Google AdWords Express app for Android and iOS

This provides you with a piece of clear information about who converted and where the lead eventually came from. It is essential to take the aid of external software to facilitate call recording and tracking on Google AdWords Express Login.

With the aid of call tracking, you not only save the costs of using a paid option but can also easily collect important information that might be needed to outline the conversion report.

So, by simply taking the aid of the outside call tracking software, you can fulfil two objectives which are information collection and also the recording.

To Conclude, Google AdWords Express is undoubtedly the easiest ways to push start your PPC strategy.

It is evident that small business owners are the ones responsible for making decisions and handling the work of all departments. Be it Marketing, finance, or any other work, it is the owner who has to take the decision.

Keeping all this in context, it becomes hard to dedicate extra hours to any work. Every business owner understands the pain of working on AdWords after putting in efforts for the business.

With this use of Google AdWords Express login, it has become really easy to drive the sales and customers. Left alone the driving of these forces, you dont even have to deal with the complex platform.

Express has made the whole process easy by simplifying the options and automating everything.

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Wrapping Up!

It is undoubtedly a great and cheap way to bring in more sales for your business.

Google AdWords Express promo code allows you to increase the website visits and online sales apart from bringing in actual customers to the store.

Such is the targeting Express offers that you can easily target the potential customers and drive them in. It is a common fact that the conversions and sales increase with increasing customers.

And why not?

The conversions would always be high when you have a bigger audience to target.

Google AdWords Express is just the best choice for small business who are low on budget to afford an outside agency. You dont have to worry about investing extra time and efforts on AdWords if you choose to use Google AdWords Express promo code.

Having said that, you also have to keep the drawbacks in the mind. It is a fact to be faced that everything in this world comes with pros and cons.

At one hand if you are getting recognition, at the same time you will also be running short of options and feeling restricted after some time.

Joining Search Engine Marketing Course will enable you to learn and master AdWords like a pro.

(Video) The HUGE Difference Between Google Ads and AdWords Express

Feel free to share your queries regarding what is Google AdWords Express with us in the comments below.


What is Google AdWords Express? ›

AdWords Express is an advertising product that helps customers discover your business through ads on Google Search and Google Maps.

Can you explain about Google AdWords? ›

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Why are Google Ads right for answer? ›

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.

What is the difference between AdWords and AdWords Express? ›

Many business owners are not even aware of the difference between regular Google Ads (Adwords) and the Express version. The main difference between Google Ads and Adwords express is that Google Ads gives you access to the full ad platform suite, while Adwords Express is a streamlined version of the platform.

What is Google AdWords types? ›

There are three basic types of Google Ads: Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that's similar to yours. Display Network campaigns – usually image form, these ads appear on websites or apps that your customers ...

Does AdWords Express still exist? ›

If you're wondering where AdWords Express went, don't worry, it still exists. In 2019, Google made it a part of the Google Ads suite and renamed the section “Smart Campaigns.”

What is Google AdWords Wikipedia? ›

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

How can Google Ads Help? ›

Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they're searching for your products or services.

What is Google AdWords interview questions and answers? ›

Basic Level Google AdWords Interview Questions & Answers
  • What is AdWords? ...
  • What is PPC Marketing? ...
  • Explain how AdWords work? ...
  • Why use Google AdWords? ...
  • What is Ad Rank? ...
  • Explain what is Google Quality Score? ...
  • What is the formula to find CTR (Click Through Rate)? ...
  • What is the difference between CPM, CPC and CPV bidding?

What happens if I dont pay Google Ads? ›

What happens if you don't pay Google Ads? In the event of nonpayment, your account will be suspended. In addition, your credit card information and your personal contact information will be flagged; unless you pay Google, you won't be able to add new Ads accounts or access any paid services.

Are Google Ads worth it? ›

The Bottom Line: Are Google Ads Worth It? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They're extremely flexible and you can start, stop, pause, or even adjust your bids at any time.

How do I access AdWords Express? ›

Google AdWords Express Tutorial 2017-2018 - YouTube

What is Google AdWords now called? ›

On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.

How do I choose Google AdWords? ›

Nine steps to choosing Google Ads keywords
  1. Understand what makes a good keyword or phrase. ...
  2. Think like your customers. ...
  3. Tie it all together. ...
  4. Be specific and targeted. ...
  5. List different variations. ...
  6. Use Google's keyword tool to get ideas. ...
  7. Language and location targeting. ...
  8. Understand keyword matching options.

What is campaign in Google AdWords? ›

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer. Your Google Ads account can have one or many ad campaigns running.

How do ads work? ›

They propose that advertising works by creating patterns of associations that have emotional force, and that influence purchasing behaviour, often unconsciously.

How do I turn off AdWords Express? ›

Switching from AdWords Express to the full version of AdWords
  1. In AdWords Express, Click the three vertical dots in the right-hand side of the header. Click “view in AdWords” in the dropdown menu. ...
  2. Create a dummy campaign in AdWords Express. ...
  3. You can contact AdWords support and they will do it for you.

What is Google smart bidding? ›

Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.

What are smart ads? ›

When you sign up for a Smart campaign, you'll write an ad that describes your business. You'll also choose which keyword themes you want to target your ad and set a budget. Your ad will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites.

What is the purpose of Google? ›

Google's mission is to organize the world's information and make it universally accessible and useful. That's why Search makes it easy to discover a broad range of information from a wide variety of sources.

What are the 3 main benefits of advertising on Google AdWords? ›

Benefits of Google Ads
  • Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. ...
  • Control your costs. ...
  • Measure your success. ...
  • Manage your campaigns.

How does Google AdWords help business give example? ›

Your customer might be right outside your door when they're searching for your products or service. Google AdWords gives you loads of mobile optimization options and allows you to target with both text ads and image ads. For example, if you market a local coffee shop mobile ads are a perfect fit.

How do I prepare for Google ad interview? ›

  1. Improve the quality score.
  2. Use search terms as keywords.
  3. Increase the bid.
  4. Focus on ad relevance.
  5. Work on relevant ad extensions.
  6. Focus on improving the website.
  7. Improvise landing pages and ensure you have different landing pages for different ads.
  8. Use the keyword tool.
Jan 4, 2022

What are Google interview questions? ›

Common Google Interview Questions and Answers
  • What is your favorite Google product, and how would you improve it?
  • Briefly explain the difference between coding and programming.
  • How do you stay accountable?
  • Tell me about a time when you set and achieved a goal?
Jun 7, 2022

How is Google quality score calculated? ›

Quality Score is based on historical impressions for exact searches of your keyword, therefore changing keyword match types will not impact Quality Score. If you notice a “—” in the Quality Score column, it means there aren't enough searches that exactly match your keywords to determine a keyword's Quality Score.

Why did Google Ads charge me $50? ›

Your monthly spend is less than your payment threshold (the balance amount that triggers a charge), such as in the following circumstances: Your last payment date was on August 1st. Your payment threshold is $50.

How do I get $350 threshold on Google Ads? ›

How to Use Google Ads for Free | Google Threshold Trick $350
  1. Create a free Google Ads account.
  2. Switch to Expert Mode.
  3. Set up your Account Billing.
  4. Create your Payments Profile.
  5. Generate Fake Personal/Business Details.
  6. Generate Fake Credit Card Details.
  7. Validate Fake Credit Card Numbers.
Aug 18, 2020

What is better than Google Ads? ›

The Best Google Ads Alternatives 2021
  • Bing Ads. Great for: Cheaper search advertising. ...
  • AdRoll. Great for: eCommerce campaigns. ...
  • Amazon Ads. Great for: Google shopping alternative. ...
  • Outbrain. Great for: Content promotion. ...
  • LinkedIn Ads. Great for: ...
  • Instagram Ads. Great for: ...
  • 7. Facebook Ads. Great for: ...
  • Reddit Ads. Great for:
Dec 26, 2019

Is Google Ads easy to learn? ›

Be warned though: Google AdWords is straightforward, but not easy. It takes time to master and most companies lose money on it, because they're not patient enough to get results from pay-per-click advertising. In this guide, I want to help you to start simple.

Which is better Facebook or Google Ads? ›

Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.

How much should I pay for Google Ads? ›

The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

How do I change Google Ads to expert mode? ›

However, if you desire more advanced features or other campaign types in Google Ads, here's how you can switch to Expert Mode from Smart Mode.
  1. Once signed into your Google Ads account, click the Tools icon. in the top right corner.
  2. Select Switch to Expert Mode.

How do I change my Google Ad View? ›

  1. Click the switch view icon. near the top of the page.
  2. To switch back to detailed view, click the switch view icon. again.

How do I change Google Ads to smart campaign? ›

Once signed into your Google Ads account, click the Tools icon Google Ads in the top right-hand corner. Select Switch to Expert Mode. Once you've switched to Expert Mode, you'll be able to access the full Google Ads experience and create all Google Ads campaign types, e.g. Search, Display, Video, App, Shopping.

Are AdWords free? ›

Google Ads Keyword Planner—known as Google AdWords prior to 2018— is free for anyone with a Google Ads account to use for SEO keyword research. However, Google Ads does have a cost associated with pay-per-click campaigns.

Why do Google Ads? ›

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

What is the difference between DoubleClick and AdWords? ›

Google Ads (AdWords) has sophisticated reporting features and Smart Bidding automation but this can only be set at the ad group and campaign level and not the keyword level. Search Ads 360 (DoubleClick Search) allows automated bid strategies to be set at keyword level across engine accounts.


1. What Is The Difference Between Google Ads and Google Adwords Express?
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2. What Is Google Adwords Express?
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