What is the Difference Between 4Ps and 4Cs of Marketing Matrix? (2024)

Marketing strategies vary depending on each company’s goals. The marketing mix is one of the most critical aspects of marketing. It can either make or break an entire business, as it’s responsible for determining which channels and effort points a company chooses to spend its limited resources on.

The article will discuss the difference between concepts and what they mean of 4Ps and 4Cs, and how each element of the matrix impacts marketing as a whole.

What is a marketing matrix?

A marketing matrix is a framework that helps marketers to identify the right mix of promotional efforts. It shows the relationship between product, price, place and promotion for specific business goals.

The matrix can be designed in various ways depending on what you are trying to measure. It’s often used to help marketers determine which points they should give more attention to and those they need to develop more.

You’ll have four different factors in a two-dimensional matrix, which can be split into the 4Ps of marketing and the 4Cs of marketing.

What are the 4Ps?

The 4Ps of marketing are also known as the product, price, place, and promotion. They refer to the broad areas marketers need to consider when designing a marketing strategy.

Product – Product is the first P in this matrix and refers to anything related to your business’s actual goods or services. It could mean designing new products, modifying existing products, or considering which products should be discontinued.

Price – Price involves deciding on the amount that customers need to pay for their goods or services. Factors taken into consideration include value, demand, and customer needs.

Place – The third P in this matrix is place, also referred to as distribution. It refers to how your product makes it onto the shelves of retailers, the location of the stores, the amount of store coverage you have, etc.

Promotion – Promotion is the final P in this matrix. It refers to methods used by marketers in order to communicate with consumers. This includes advertising, events, or even word of mouth among customers themselves.

What are the 4Cs?

4Cs are also known as the Customer, Cost, Communication, and Channels. While they are all different aspects, there is a complex relationship between each of them that marketers need to consider to achieve their goals.

Customer – Customer refers to any stakeholder group that your company deals with. This could be current customers, potential customers, or even investors.

Cost – Costrefers to the amount of money your business needs in order to maintain itself. This includes expenses, prices, and profits.

Communication – Communication refers to how you share information with customers at every touchpoint (in person, online, or over the phone).

Channels – Channels refer to all the different types of distribution channels that are available for transporting goods or services.

Difference between 4Ps and 4Cs of marketing

The main difference between a 4Ps and an 4Cs is while both marketing metrics are similar in that they represent four different areas that marketers need to consider, their main difference is what they define for each factor.

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.

The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions. They’re useful in gaining a greater understanding of what you need to be focusing on when it comes to optimizing your marketing strategy.

By knowing the difference between the two matrices and the factors they measure, marketers will have a better idea of how to improve their marketing strategy. This is because each one requires a different type of thinking depending on what you are trying to achieve.

How are the 4Ps and 4Cs related?

The 4Ps and 4Cs are related because they are both components of a marketing strategy. All four factors need to be considered and their relationship to each other if you want your business to achieve success.

For instance, the price can’t be explained without considering the product and its demand, which is where the customer comes into play. The availability of your product is influenced by the channels you choose, which is where distribution comes into play.

This means that marketers need to consider both factors to achieve their marketing goals successfully. By understanding not only the 4Ps and 4Cs but also how they work together, marketers will be able to create successful strategies that focus on optimizing each of these important areas separately and their relationship to each other.

What are the factors that influence 4Ps and 4Cs?

There are several factors that can affect your 4Ps and 4Cs. These include:

Customer needs and wants

An example of this is the demand for organic products which has led to a rise in popularity for such goods and services.

Competitive pressures. This refers to how other businesses could affect your 4Ps and 4Cs by offering similar products at lower prices or giving better customer service than you do.

Changes within a company or business division

This includes new technology advancements which can improve your product if it is compatible with such devices. It can also include changes to your business structure, allowing you to expand within the industry.

Government policies and laws

These can affect anything from fees and taxes to labor conditions and import restrictions. Such factors play a big role in determining how successful a business is going to be, as they can have a drastic influence on the choices a business can make.

What are the benefits of using a 4Ps and 4Cs matrix?

The use of a marketing matrix will allow marketers to see their product or service from different perspectives while identifying problems that need to be addressed for them to meet their goals. This is because each factor impacts another, and all four of them need to be considered if they want to optimize their marketing strategy.

In the case of a 4Ps and 4Cs matrix, marketers will gain a better understanding of how their company functions and where insufficient resources are being used, which could lead to achieving the desired goals faster. This is because these matrices provide information such as if costs are too high or if there is not enough demand for the product.

It also provides marketers with information on solving problems that can eventually lead to more opportunities, such as avoiding unnecessary costs by adjusting their marketing strategy accordingly. By identifying negative factors and making the necessary adjustments, marketers will be able to address any issues and achieve their marketing goals.

Data Driven Strategies to Measure PPC Campaign Performance

You cannot just blindly follow your gut feelings to make strategies and then start implementing and keep tracking them for no reason. PPC data is a gem if you know what you can take advantage of it. You can optimize campaign, save a budget and increase PPC ROI if you are able to dig the data well and find the perfect findings.

You must be thinking, you need to have high analytical skills, great knowledge of data science and then coding Experience to that that. One angle it is correct but there is a workaround for this, you can adopt an intelligent ready-made tool for this purpose. Yes there are tools available in the market which do these type work for you to handle and track the campaign performance. PPC Signal is a highly recommended tool by many digital marketing experts.

This tool not only keep tracks of your campaigns but it also help you to identify the unusual patterns while doing campaign data analysis.

This tool can simultaneously handles multiple campaigns. If you don’t run effective campaigns, it may affect your cost which eventually put effect on your product price as well. Having continuous monitoring of cost per conversion is vital part in your day to day activity and PPC Signal do this for you in no time. Let’s have a look at its dashboard.

As you can see in the image, different signals are showing in the form of tiles. The dashboard is showing few anomaly signals as well.

The first signal you can see is about cost per conversion that needs high attention because if you can’t control your campaign budget you will be in big trouble as times passes.

You can further explore this signal if you click on explore button. This is will give you the detail so that you can find the reason when and why the change has started in it.

PPC Signal give you filter option as well. You can filter the campaign signals based on Location (GEO) as well. If you are getting unexpected results on your campaign on specific location, it’s time to give devotion on it. So your product and price and placement can be taken care by this PPC Signal. Moreover you can track your customer behavior on different devices on different time of a day can be easily done by this tool.

Wrap Up:

A 4Ps and 4Cs marketing matrix can be very beneficial if used correctly as marketers will better understand their product from different perspectives, which allows them to identify problems that need to be solved to achieve success.

By using this type of marketing strategy effectively, marketers will also be able to optimize each of the different factors to get closer to achieving their marketing goals.