Why a Digital Marketing Career Is a Top Choice in 2019 (2024)

Technology is integrated into our daily lives more than ever before. With smart phones at our fingertips, we are constantly connected. As our online presence continues to grow, it’s become essential for businesses to be online as well. That’s where a digital marketing career has its greatest value.

Digital marketing has grown into a booming industry. It encompasses awide range of services and products that are provided through the Internet. It’s the fastest-growing and most active marketing technique used today and is expected to grow further in the coming years. Marketing online reaches customers online immediately. It’s also an easy way for companies to tell their brand’s story and brings these companies to life in an online social setting.

As companies become more aware of the need to integrate content and social strategies to create better customer engagement and brand awareness, the need for digital marketers is on the increase as businesses compete for highly sought-after candidates.

Reasons to consider Digital Marketing as a career

Digital Is Always In Demand

There’s little doubt that businesses find digital marketers attractive. A quick Google search will tell you that there’s anincreasing need for digital marketing professionals as organisations continue to shift their marketing strategies to the online space.

In terms of theskills in demand, the obvious trend is that companies are looking for candidates withdigital production skillswho will be able to work on a newwebsite,social mediaormobile application projects.

Content producers are also in high demandas companies are increasing their inbound and content marketing activities. SoskillslikeSEO,content writing and social media marketingwill be valuable to have in order to help companies be successful with theirdigital marketing projects.

Up-Skilling Means Greater Rewards

As customers become increasingly tech savvy, pushing companies to their digital limits, therapid development of modern technologyrequires bright minds to keep up with it. Digital marketers are focused onup-skillingas they are aware that they need to follow the fast-changing trendsandtechnologies. Therefore, they are constantly pursuing digital marketing courses to improve their skills. As a result,digital marketers are sought-afterand well-paid professionals.

Exciting Career Options

A career in digital marketing has many exciting opportunities.It offers a variety of rolessuch as:

• Digital content producers,
• Web developers,
• Social media managers,
• Digital analysts,
• E-commerce executives, and
• User experience specialists.

Each of the roles requires aparticular set ofskills and knowledgebut also opens up more creative, technology-driven and lucrative doors. In addition, it’s relatively easy to make a switch from a content producer to an e-commerce executive within, or even outside, a company.

Collaboration and Leadership

Digital marketing is infused with exciting collaborative opportunities. Marketers get to work withpretty much everyone in the business such as:

• Public relations,
• Sales,
• Finance,
• IT,
• Production, and
• Operations.

The digital space is a very vast one which takes people out of the office and places them at the forefront of the business. Digital marketers often get toattend eventslocally and internationally, collaboratewith industry celebrities, network with interesting people, and manage many exciting projects and processes.

Entrepreneurial Opportunities

The digital field welcomes many young entrepreneurs. While you might choose to work for an advertising agency or a well-known product brand for a few years, digital marketing is one of thecareer choiceswhich often results in successful self-employment. Many digital marketers often expand intobusiness development,managing directorsorbusiness owners. A digital marketing career enables more room for growth than any other profession.

Get in touch with the Digital School of Marketing

Does all this sound appealing to you? Do you want to become a digital marketer? If you answered “yes!” then the Digital School of Marketing’s Digital Marketing Course is just for you. Read more here.

• Content Marketing
• Digital Marketing
• Graphic Design
• Public Relations
• SEO
• Social Media Marketing

• Intermediate Digital Marketing
• Advanced Digital Marketing
• Intermediate Social media marketing
• Brand Management
• Basic Graphic Design
• Advanced Graphic design
• National Certificate of Advertising
• National Diploma of Copyrighting