Is Digital Marketing A Good Career for You in 2024? (2024)

Digital marketing is considered one of the top career choices in 2023. Of course, the confusion of ‘is digital marketing a good career for you’ is always there. In this blog, we address your confusion and ensure that you get an answer to all your doubts before starting out in the digital marketing industry.

Before considering digital marketing as a career option, many people ask themselves several questions. Such as –

• Will it pay me enough money for a good lifestyle?
• Is it a transient field – here today, gone tomorrow?
• Is there sufficient career growth in this industry?
• What’s the best job I can have in the digital marketing industry?

Now without any further ado let’s take a look at the reasons why digital marketing is a good career option for you which will answer all your doubts.

Why is Digital Marketing a Good Career Option? – Top 4 reasons

1. Digital Marketing Is A Lucrative Career

As you enter the digital marketing industry, you can garner a starting salary between 20-35k per month in 2023. This is on par with starting salaries in any other industry.

The best part? You can demand this salary on the basis of your experience and talent, rather than the number of degrees you have under your belt.

This is because you are only as good as the last campaign you executed. With things changing so rapidly in the digital marketing industry, you have to constantly be on your toes and do great work. And if you can, rest assured you will command the salary that matches that ability!

Of course, this is just your starting salary. As you progress in your digital marketing career and move through appraisal seasons, this salary will only increase.

Must Read: Digital Marketing Salary in India: 2023

2. Digital Marketing Is Here To Stay

Back in the 90s, ‘the Internet’ may have seemed to some like a passing fad. We know now that this isn’t true at all!

Digital marketing is growing at a rate of 25-30% yearly and shows no signs of slowing. Huge multinational companies like Unilever and P&G now spend a significant proportion of their marketing budgets on digital marketing, and unicorns like Amazon and Zomato spend an even higher proportion.

So for those who think that digital marketing is ‘here today, gone tomorrow, we’re here to say that it is here to stay!

In fact, even senior marketers who have spent their careers immersed in print, TV, and radio are now embracing digital as a medium. So why shouldn’t you, as a fresher?

Catch Karan Shah as he talks about the growing scope of digital marketing in India:

3. Digital Marketing Offers Accelerated Career Growth

For all those who feel that digital marketing is a field with little upward mobility, we beg to differ. Since it is a relatively new field, there are fewer rules and structures.

Think about it – there are some digital marketing jobs that are yet to be discovered! So the possibilities for growth are really limitless.

Moreover, in this industry, it is your work that truly matters. If you are ready to roll up your sleeves, work those long hours, involve yourself in pitches for great brands and campaigns for more great brands then you will be rewarded.

You can also grow laterally at a digital marketing agency. For example, if you are a copywriter who also has a flair for design, you could try your hand at actual design. With lower barriers to move horizontally than in other fields, your job roles can be as versatile as your skill-set.

You May Also Like: Digital Marketing Career Growth – Decoded

4. There’s No ‘One Preferred Role’ In a Digital Marketing Career

Gone are the days when working in an agency was equivalent to being ‘backend support’. Digital marketing agencies are now as mainstream as ever and work with some of the best brands in the country.

Also, the possibilities for what role you can assume within a digital marketing agency are endless. And no one role is better than the other. Catch some insights on digital marketing jobs for freshers in 2023 if you want to understand the opportunities.

Are you a people person? Then you could be the one communicating with the client at all times. More comfortable immersed in design software? You can be a designer responsible for all the wonderful campaigns your agency does.

So when it comes to choosing what kind of digital marketing job you want to apply for, why not try your hand at everything that interests you? You never know what can translate into a life-long career.

You can read about the various career opportunities after an MBA in Digital Marketing to understand how varied the career roles are and their average salaries in India.

Now let’s see what kind of people are suitable for a career in digital marketing.

What Kind of Person is a Perfect Fit For A Digital Marketing Career?

If you’re considering a career in digital marketing, you may be wondering, “Am I fit for this?” Although digital marketing is something that is suitable for almost all people, there are some specific personality requirements that a person must possess in order to succeed in this field. Some of them are as follows –

• Passionate – The person must have a natural curiosity for new things and a strong desire to create something new.
• Creative – As Digital Marketing is a creative field, the person should be very creative in his/her job.
• Innovative – The person should have the ability to think outside the box in order to come up with fresh and exciting ways to reach out to new customers.
• Patient – When it comes to digital marketing, it’s important to remember that it’s sometimes a trial-and-error process. They must have the ability to be patient with themselves and with the process.
• Goal-oriented – In order to succeed in digital marketing, it’s critical to create short- and long-term objectives and work diligently toward achieving them.

In addition to this, Digital marketing is the best career option for someone who –

• Loves Writing
• Is analytical
• Likes solving problems
• Enjoys assisting others in finding practical solutions.
• Thrives in a fast-paced work environment
• Enjoys challenges
• Is an objective thinker
• Enjoys conducting digital research
• Love to spend time on social media
• Is very creative
• Is interested in learning new skills

Careers in Digital Marketing

Digital marketing is an evolving field with new things every day. Though people generally kick-start their careers with entry-level jobs, there’s a wide scope for careers in digital marketing. Here’s a list of some popular careers in digital marketing:

1. Digital Marketing Manager
2. Social Media Marketer
3. SEO or SEM Specialist
4. User Experience (UX) Designer
5. Email Marketing Specialist
6. Virtual Reality (VR) Developer
7. Content Strategist
8. Artificial Intelligence (AI) Specialist
9. SEO Lead
10. SEO Content Writer
11. Programmatic Buyer
12. Media Planner
13. Paid Ads Specialists
14. Web developer
15. E-commerce expert
16. Copywriter

How to Start Your Digital Marketing Career?

If you’ve made it this far and are considering starting your own career in digital marketing, the first step is to master digital marketing skills.

While you might not need any degree to be eligible for a digital marketing job but you definitely need the correct set of skills. Learning industry-relevant skills from a renowned institute is the first step to entering this field.

Here are some of the popular courses in digital marketing that you can opt for digital marketing training: