What is Curbside Pickup and is it Worth Implementing to My E-commerce? (2024)

FAQs

What is the purpose of curbside pickup? ›

Guests park, pop the trunk, and staff sets the order for pickup inside the vehicle. It's a quick way to get exactly what's needed without waiting for the items to be shipped or standing in a long in-store purchase line. The goal is a seamless hand-off on guest arrival that delivers true convenience and saves time.

Curbside pickup offers numerous advantages, including safety for staff, cost savings, enhanced customer experience, increased marketing opportunities, flexibility, and better inventory management. It can also increase revenue and provide data on customer behaviour.

Buy Online, Pick Up in Store (BOPIS) is the perfect way for retailers to drive in-store foot traffic and connect their offline and online experiences. BOPIS allows retailers to blend the online and in-store experience to engage with customers while offering a more convenient way to shop.

Curbside pickup is an omnichannel fulfillment strategy in which consumers place an order online and then drive to a physical store to pick it up. Once they arrive at the store, they check-in at designated parking spots until a store associate comes out to verify their information and hand-deliver their order.

Meaning of curbside in English

at or nearer to the curb: A uniformed driver had the rear curbside door open for her. curbside recycling.

Operators like curbside pickup, too, because it's often profitable. It can boost sales without affecting dine-in capacity, and ticket sizes are often larger than dine-in averages.

In-store pickup lets shoppers do what they want, when they want, and how they want when it comes to picking up the package. Implementing in-store pickup as an available shipping option eventually lures customers to the actual brick and mortar store, where customers can be stimulated to purchase additional items.

speed. The top reason shoppers choose to use grocery Pickup is because of lower service fees, closely followed by customers not wanting to wait at home for a delivery order according to new grocery customer research from Mercatus, fielded August 25 - 27, 2022.

Curbside pickup dates back (at least) to 1920s department stores and personal shoppers, but, like many present-day conveniences, the service didn't become modernized until the 2000s with the rise of the internet.

How does curbside pickup work at Target? ›

Select Drive Up to have your item(s) brought out to your car or Order Pickup to pick item(s) up at the Guest Service counter. Select Add to cart, then follow prompts to complete order. You can add a substitution in cart, or you can choose your substitution preferences in check out. Learn more about substitutions.

Curbside pickup and delivery are pretty much what you'd expect. The truck driver picks up and/or drops off a shipment at roadside or at the end of a driveway. This is the basic, standard method when picking up and delivering freight.

The difference is that with curbside pickup the customer doesn't need to leave the car, whereas with in-store pickup the customer enters the store to receive the order.

The entire process is split into three main stages. Order receiving: to ensure products are in stock to fulfill orders. Order processing: to verify the data of the order and ensuring customer details are accurate. Order fulfillment: to generate a list after which the order is picked, packed, labeled, and shipped.

What is ecommerce? Ecommerce is a method of buying and selling goods and services online. The definition of ecommerce business can also include tactics like affiliate marketing. You can use ecommerce channels such as your own website, an established selling website like Amazon, or social media to drive online sales.

Always tip for delivery and takeout/curbside pickup

The same goes for grocery or alcohol delivery. If you're picking up from a restaurant that started offering curbside pickup in the wake of the pandemic, leave a tip.

Unlike traditional in-store pickup options, Walmart's curbside service lets you stay in your car as an associate loads your order into your trunk.

After understanding “what is curbside pickup?”, you'll find it's not much different from click and collect. Both are popular delivery methods for online purchase, pick up at the store. Both require retail staff to pick and pack orders. However, the main difference is labor costs after the order is packed.