5 Ways to Find The Most Searched Keywords (2024)

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The best ways to find out what keywords you should target for SEO

Written byRoss Taylor|Edited byNicole Levine, MFA

Last Updated: February 25, 2024Fact Checked

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  • Using Google Trends
  • |
  • Using Google Keyword Planner
  • |
  • Using Google Autocomplete
  • |
  • Using the Wordstream Free Keyword Tool
  • |
  • Checking your Website Analytics
  • |
  • Tips

This wikiHow teaches you how to find popular and trending keywords using free tools on the web. Keywords are used in online marketing to improve search engine optimization (SEO), create meta descriptions, create ad campaigns, and boost social media relevance. Finding the most popular keywords of the moment can increase the effectiveness of your marketing.

Things You Should Know

  • The easiest way to find the most searched keywords is to use Google Trends, which provides up-to-date information on keyword popularity.
  • To find the most searched keywords for your ad campaigns, try Google Keyword Planner.
  • Your website's analytics tool can help you find the most searched keywords bringing people to your website.

Method 1

Method 1 of 5:

Using Google Trends

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  1. 1

    Go to https://trends.google.com/trends/ in a web browser. Google Trends is one of the most reliable tools for up-to-date information on what the world is searching for. You can use several tools on the site to find popular keywords.

  2. 2

    Click the menu and select Explore. The menu is at the top-left corner of the page. This page gives you lots of information about keyword popularity for specific periods of time.


  3. 3

    Scroll down below the map to find popular topics and keywords. You'll see two columns: "Search topics" and "Search queries." Popular keywords appear in the "Search queries" column.[1]

    • Click the menu that says Rising at the top of the "Search queries" column and select Top to display the most searched keywords.
    • Filter the most searched keywords by location, date, category, or Google product using the menus at the top.
    • To check a keyword's popularity or find other keywords relating to a topic, use the search bar at the top of the page. You can then filter the results by date, region, and category to see how interest has increased or decreased over time.
  4. 4

    Click the menu and select Trending Now. The menu is at the top-left corner of the page. This displays the top search trends of the day based on data collected by Google. The number of searches for each keyword appears on the far right of its entry.[2]

    • Scroll down to see popular trends from yesterday. Continue scrolling down for previous days.
    • To see results by country, click the country menu in the blue bar (it should say your current country) and choose another.
  5. 5

    Click Realtime Search Trends. It's in the blue bar at the top of the page. This displays up-to-the-minute updates to the popularity of various keywords for the past 24 hours.[3]

    • Click the All Categories drop-down to select a specific category to peruse.
    • To see results by country, click the country menu in the blue bar (it should say your current country) and choose another.
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Method 2

Method 2 of 5:

Using Google Keyword Planner

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  1. 1

    Open Google Keyword Planner. If you have a Google Ads account, you can use Keyword Planner to research popular keywords. To get to Keyword Planner, go to https://ads.google.com/aw/keywordplanner/home and log in with your Google account.

    • Your Google Ads account must be set to Expert Mode to use Keyword Planner.[4] If you see a wrench icon at the top-right corner of your Google Ads account, click it, then select Switch to Expert Mode.
  2. 2

    Click Discover new keywords to launch the tool.

  3. 3

    Enter some search terms and click Get results. You can search for any topic you want to find popular searched keywords for. Enter multiple keywords and topics to really narrow things down.

  4. 4

    Find the most searched keywords in the "Avg monthly searches" column. The keywords at the top of the list are the most popular options.

    • Pay attention to the value of the "Three month change" column. If there's a 0% or other low value, those keywords will likely continue being popular. If you see a high drop, such as -90%, using those keywords on your website or in your ad campaigns may not be beneficial.
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Method 3

Method 3 of 5:

Using Google Autocomplete

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  1. 1

    Go to https://www.google.com in a web browser. One of the easiest ways to find trending keywords is to use Google's search autocomplete feature on their website.

    • To come up with the best keywords, look at the auto-suggest feature in Google.
    • When you type a question or something in the search panel, it autocompletes what you are typing. Those are the things other people are searching. They are keywords of high volume.
    • For best results, you can get an account on Google ads and use their planning tool to find keywords with a high volume of searches called the Google Keyword Planner.
  2. 2

    Start typing your search term(s). As you type, Google will report some popular searches based on what you've entered.[5]

    • Look for "head" keywords. These are the most popular terms. They are fairly general and the most expensive terms to bid on for pay-per-click (PPC) ads.
    • Also look for long-tail keywords that relate to your site or products. These are the longer groups of 3 to 5 terms and phrases. They are the terms people use to search for a very specific item. They are less expensive to use in PPC ads and result in fewer searches, but result in the best targeted marketing.
  3. 3

    Delete the original search term from the search bar and try another. Unlike other tools, there is no limit to how many times you can use this tool to find keywords.[6]

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Method 4

Method 4 of 5:

Using the Wordstream Free Keyword Tool

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  1. 1

    Go to https://www.wordstream.com/keywords in a web browser. Wordstream's free keyword suggestion tool can help you establish the most effective words and phrases you can use in your campaigns.

    • If you're using a third-party web browsing privacy extension like Privacy Badger, you'll need to disable it to use this tool.
    • You can view 25 of the most popular keywords in Wordstream without paying for the service. There are also many alternatives to this site if you run out of searches, such as https://www.wordtracker.com.
  2. 2

    Search for a keyword or category. Type a keyword or general topic into the search bar to find the most searched keywords relating to that topic.

    • If you want to narrow down the results, you can set filters using the "Choose industry" and "Select Country" menus when prompted.
    • To see how well some of the keywords on your website are performing, enter your URL into the search box instead.
  3. 3

    Do up to 30 keyword searches for free. Write down the new long-tail keywords to use with PPC (Pay Per Click) ads and SEO.

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Method 5

Method 5 of 5:

Checking your Website Analytics

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  1. 1

    Find the section of your analytics program that logs incoming search terms. Your analytics tracker can provide information about what terms people use to find your site.

    • If you are using WordPress.com, there is an automated analytics tool through the "Jetpack" program, as well as a more basic reporting tool that appears on your site's main dashboard.
    • If you're using Google Analytics, you'll want to use Google Search Console for keyword research. Log in to the tool, click Performance, and then click Queries to see the most popular keywords bringing users to your website.
  2. 2

    Keep track of these popular keywords. If a keyword brings you traffic, you'll want to keep including it in your SEO and PPC marketing. As you improve your SEO through the use of popular keywords, you can also see how these terms change or how searches decrease or increase in popularity.

    • Your research into popular terms may change the search term listed in this area week by week. As you use hot topic keywords, launch marketing campaigns, and use long-tail keywords in your PPC ads, your popular search terms are likely to change.
    • If the search terms listed in this area are extremely general, you can deduce that you have more competition for clicks with that search term. Targeting other keywords or producing higher-quality content can improve your search engine ranking.
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      • Try searching for keywords that bring traffic to your competitors' websites. Head over to https://www.wordstream.com/keywords and search for a competitor's website to see which keywords are working for them.


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      About This Article

      5 Ways to Find The Most Searched Keywords (40)

      Written by:

      Ross Taylor

      Marketing Expert

      This article was written by Ross Taylor and by wikiHow staff writer, Nicole Levine, MFA. Ross Taylor is a Marketing Expert and the Founder of Alameda Internet Marketing. With over 10 years of experience, Ross specializes in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Ross’ boutique SEO agency is a Google Partner agency, which has been recognized for its dedication to honest communication and quality service with awards from UpCity, ThreeBestRated.com, and Clutch. Ross holds an Associate of Arts degree from Chabot College and certifications in Google AdWords and CompTIA A+. This article has been viewed 557,117 times.

      How helpful is this?

      Co-authors: 19

      Updated: February 25, 2024


      Categories: Search Engines

      Article SummaryX

      1. Go to https://trendds.google.com.
      2. Click the menu and select Explore.
      3. Find popular keywords under "Search queries."
      4. Search for a keyword to find similar options.
      5. Click the menu and select Trending Searches.
      6. Scroll down to view popular trends.

      Did this summary help you?

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      5 Ways to Find The Most Searched Keywords (2024)


      How do I find the most searched keyword? ›

      The easiest way to find the most searched keywords is to use Google Trends, which provides up-to-date information on keyword popularity. To find the most searched keywords for your ad campaigns, try Google Keyword Planner.

      What are the 5 steps to be followed during keyword research? ›

      You can get started using keywords by following these five simple steps.
      • Listen to your customers. Hopefully, you're doing this step already! ...
      • Type their questions into a search engine. ...
      • Research the popularity and competition of keywords. ...
      • Start using keywords on your website. ...
      • Track your results.

      What are the 3 steps to keyword searching? ›

      By mastering keyword research, you'll be well on your way to driving more organic traffic to your website and growing your business.
      1. Step 1: Discovering keyword opportunities. ...
      2. Step 2: Evaluating and selecting the best keywords. ...
      3. Step 3: Targeting your keywords effectively.

      How to do keyword research in only 5 minutes? ›

      So let's dive into my step-by-step guide on how to do keyword research in only 5 minutes.
      1. Identify Your Target Audience and Topic. ...
      2. Utilize Keyword Research Tools. ...
      3. Explore Google People Also Asked and Related Searches. ...
      4. Analyze Search Volume and Competition. ...
      5. Incorporate Google Trends. ...
      6. Select Your Target Keywords.
      Jan 7, 2024

      How do I find the best keywords for Google ads? ›

      Choose the right keywords
      1. Discover. Find new keywords. Search for words or phrases related to your products or services. ...
      2. Research. Analyse keywords. Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.
      3. Plan. Make your plan.

      How do I find the most searched keywords on Google and web? ›

      How to view Top Charts
      1. Open Google Trends.
      2. In the top left, click the Menu .
      3. Select Top Charts.
      4. To switch between Trending and Most searched views, select the drop-down at the top of the list.

      How do you do keyword research step by step? ›

      How to conduct keyword research
      1. Make a list of broad topics relevant to your topic. ...
      2. Expand each topic with a list of phrases you think your customers use. ...
      3. Find related search terms. ...
      4. Analyze the strength of your keywords. ...
      5. Determine how you rank in your industry. ...
      6. Verify search intent.

      What are the steps of keyword method? ›

      In order for this method to work, there are two steps that a learner must undergo. First, a keyword that sounds similar to the new word must be introduced. Second, a mental image must be established to connect the keyword with the new word or information.

      What are the 4 criteria for keywords? ›

      A Keyword Selection Example

      Here's a sampling of data on potential search terms from their keyword research. From this list, which terms do you think match all four criteria: search volume, relevance, conversion value, and competition?

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