Find Your Campaign Keywords with Keyword Planner – Google Ads (2024)

FAQs

How do I find my winning keywords for Google Ads? ›

In your Google Ads account, go to the page menu on the left and click Keywords. Select the appropriate keyword option from the dropdown menu. You can choose from Search keywords, Negative keywords, Search terms, Local competitive search terms, or Auction insights.

Google Keyword Planner provides valuable insights into search volumes and keyword ideas, making it a reliable tool for keyword research. It's particularly useful for advertisers planning Google Ads campaigns. However, its accuracy can vary, especially regarding specific search volumes.

Google Keyword Planner is free. All you need is a Google Ads account to use it. To set one up, go to ads.google.com, click “Start now,” and sign in to your Google account. Next, click the small blue “Create an account with a campaign” link.

Google Keyword Planner may show "All keywords were removed" for popular keywords if they have low search volume or if Google restricts data for certain highly competitive or sensitive terms. In such cases, try variations or related keywords to access keyword data.

The simplest and most effective way to search for something specific is to use quote marks around a phrase or name to search for those exact words in that exact order. For instance, searching for Joe Bloggs will show results with both Joe and Bloggs but not necessarily placed sequentially.

The simplest way to quickly find specific keywords on a web page is to use CTRL+F or ⌘ Command+F on a Mac. It's a useful method for searching for the frequency of specific keywords or phrases on a web page. Here's how to do it: Press Ctrl+F on a Windows desktop or ⌘ Command+F on a Mac.

In this post, I'll explain to you how many keywords you should include per ad group. At a glance: In most cases, an ideal ad group has between 5-20 keywords. Each ad group should only contain keywords with the same search intent. That was the general short answer.

What are the limitations of Google Keyword Planner? ›

One of the most significant of these limitations is the limited keyword volume data. This is because the keyword data that Google Keyword Planner provides is based on limited search volumes and cannot provide a comprehensive overview of total search volume for a given keyword.

Google Keyword Planner is good if you're mainly into Google Ads and need basic keyword ideas. It's free if you have a Google Ads account. SEMrush is a more robust tool that covers a lot of SEO needs, including detailed keyword analysis, competitor research, and more. But, it's not free – there's a cost involved.

If you're ready to improve your website's SEO and yield better advertising results, it's time to start using Google Keyword Planner.

You can get a few ideas for keywords simply by looking at Google's search bar. Click the search bar and you'll see a list of trending searches. Maybe they're not all related to your industry, but it might spark some ideas. Click the search bar and you'll see a handful of trending Google searches.

Google Keyword Planner will provide you with insights for each keyword. The two columns "Top of page bid (low range)" and "Top of page bid (high range)” represent historical lower and upper range estimates for the CPC of that keyword.