The future of real estate lies in digital marketing. The results are quite often transformative. While it is a fact that people will not make a final decision without looking at the property in person, investors will do thorough research before viewing it. This is why real estate digital marketing is all the rage and is predicted to become more popular with each passing day. The internet has revolutionized everything. The real estate world is no different. No longer are ads posted in the local paper, flyers passed out, or billboards rented for the mere purpose of getting people interested in your property. These outdated tactics alone will get you nowhere. If you are focused in growing as realtor and you are in it for the next couple of years then focus on SEO. It helps you attract the right people and built huge brand trust. The fastest growing realtors invest in SEO for a reason. Think Orion can help you with this and you being here is proof of exactly that. Get an audit for your business and get at least 3 wins you can implement right away. GET MY AUDIT TO 3X THE RESULTS 🚀 If you want to be appreciated as a real estate Mughal, you must up your digital marketing game. The real estate market is estimated to increase by 2.3% this year alone. The competition will get fierce as more players enter the field. Approximately 80% of home buyers search online for a possible house. Visuals are vital if you want to maintain a solid online presence leading to 83% of searchers hoping to see a picture of a house. In addition, 91% of realtors use social media for free marketing. These real estate digital marketing stats indicate that trends are shifting, and keeping up with them is the only way to endure and come through these turbulent currents. As Antoine de Saint-Exupery said, “A goal without a plan is just a wish.”So let’s dive right in! Real estate revolves around a vicious circle of marketing and focusing on deals. You focus on marketing when there are no real estate deals. After that round of marketing is successful, you get busy and don’t keep up with the marketing. When you’re not busy, there are no more leads because you didn’t do more marketing. This is the time to break that cycle. Having a plan means keeping yourself from falling back into this cycle. But what is the goal of your plan? What does it focus on? If your plan covers the following four aspects, then you’re good to go: The first step of implementing a plan is deciding who your target is? All of them. That’s right. Being omnipresent works wonders in this day and age of digital marketing. Provided you do it right! A typical month of marketing should consist of targeting sellers mostly instead of buyers and promoting your listings in the meanwhile. It’s recommended to target past clients or sellers 3 out 4 weeks of the month. You should also market every listing you get while running these campaigns. You can create a teaser with a ‘coming soon’ campaign. Soon after that, you can run the ‘just listed’ campaign. Your database will be grateful to get a sneak peek before everyone else turns your content into a magnet. After listing the property, you can market it further by hosting an open house or offering a price reduction for the first ten potential customers. Who doesn’t love a bargain? Creating a budget for your digital marketing needs is necessary so that you don’t get carried away. A budget depends on your goal and which platforms are being used. Be prepared to spend 50% of your marketing budget on digital ads. This includes everything from designer salaries to lead qualification services. Often, your business loses clients because of your slow-loading website, it isn’t user-friendly, or it doesn’t work with smart devices. Real estate websites can be chaotic, with so many links and photos causing more trouble than it’s worth. This is why it’s integral for your business to have asuccessful SEO strategythat can create a website that has relevant content that attracts potential clients. When someone discovers your business for the first time, it is essential to make a positive initial impression. This can have a lasting effect on how people view and perceive your company. An effective website design is key to setting the right tone and making sure that visitors get the best possible experience. You can get in touch with us how we can help you create a well-crafted real estate website that converts. BOOK A STRATEGY CALL Real estate digital marketing strategy is built on SEO since most people will start with a Google search when looking to lease, buy or sell a property. SEO is the only way to boost yourwebsite’s rankingin organic search results. Your content should primarily be focused on local SEO since many people search for “houses for sale in {city}.” 70% of buyers search for a specific location, meaning you could miss out on big business if your website and social media aren’t SEO-based. It's no secret that getting your website seen by the right people is critical to your success, but it can be difficult to know where or how to start your SEO journey. Think Orion has been helping colleges and universities drive targeted search traffic for over a decade. We have the experience and expertise to get your website seen by the right people, increasing traffic and leads while decreasing costs. BOOK A STRATEGY CALL Google Ads is a cost-effective way of generating new leads based on personalized ads. It works because it’s simple. Your designed images and text for your ad gets clicked on, and you pay. This strategy gives you a trial run for different ads, assesses the effectiveness, and then you pay for what works. Paid Searchesare much faster than SEO and let you hit the ground running when implementing a real estate digital marketing strategy. Social media has transformed the real estate market with unlimited potential to connect with potential customers and grow their businesses. You can build a brand, provide valuable information, and connect directly with followers to promote a positive image with social media. Through a recent study, The National Association of Realtors proved that most realtors choose LinkedIn, Facebook, and Instagram to connect with their real estate companies. Email marketing is the underdog of digital marketing. It works wonders and brings you an exceptional return on investment. Email drip campaigns have stood the test of time in being effective in nurturing leads through the marketing funnel. Most realtors focus onlead generationbut don’t follow up on it once they have the lead. With email drip campaigns, you can conveniently nurture those leads and stay on the mind of your potential buyers and sellers. Consider using tools such as MailChimp to get a jump start on your email campaign. Photos don’t do justice to the property, which could go either way for potential buyers or renters. Images don’t convey neighborhood, light quality, character, or vibe. Vidyard has become a popular platform for realtors to showcase their real estate through videos. Your online presence is your real-world resume which is always being updated. Each review you get either from Facebook, Instagram, Zillow, or Google can be the cornerstone for your business. Many consumers do their own due diligence without an agent. If you want to be the name that pops off the screen for being authentic and original, then your online reputation is the way to achieve it. Here are some hard facts about the benefits of real estate digital marketing in 2021. If these aren’t convincing enough, research has proven that digital marketing by real estate firms can help them create brand awareness and collect social proof. Video marketing can help brokers lock more deals and help home buyers complete purchase cycles in less time. Because 93% of product searches start from search engines, real estate brokers and firms can leverage the power of SEO to appear higher in Google results. With PPC, social media ad campaigns, and email marketing, more clicks can lead to higher conversion. Selecting a real estate digital marketing agency from the many that claim to bring about your desired results is a daunting task. Investing in digital marketing is a milestone for any business which means entrusting your brand to strangers. It is important to know what they bring to the table before handing over your future in their hands. A real estate digital marketing company helps you grow website traffic, enhance brand reach, generate sales that turn into leads, and become an extension of your company. Make sure to research 3-4 agencies and learn about their process, how much they cost, and their minimum commitment period before deciding. Be clear with your expectations and ask for previous case studies for evidence of the results they boast. One such prominent name in the business isThink Orion. They support your brand with creative and strategic support and have become a proven name in bringing long-term impacts to all the big leagues they have worked with. They have offices worldwide, including Singapore, Dubai, and Toronto. They are a full-fledged digital marketing agency that caters to all your goals for your specific brand/product. To optimize your real estate website for better visibility, you can focus on improving its search engine rankings. This can be achieved through techniques like keyword research, creating high-quality content, optimizing meta tags, improving site speed, and ensuring mobile responsiveness. Generating leads through digital marketing strategies involves implementing lead-generation tactics such as creating compelling landing pages, offering valuable content downloads (e.g., ebooks, guides), running targeted ad campaigns, utilizing email marketing, and optimizing contact forms on your website. Real estate digital marketing comes down to how well your campaign is being implemented. It pays off to take some extra effort to stand out from the crowd since every realtor and broker utilizes digital marketing campaigns as part of their marketing strategy.The fastest growing realtors invest in SEO
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Ultimate Digital Marketing Plan for Real Estate Business
What Is The Goal?
Who’s Your Audience?
Relevancy is key in this step. By segmenting your audience, you can produce relevant content.
If your real estate digital marketing strategy tries to appeal to everyone simultaneously, you will definitely be ignored. Most of the content in real estate focuses on the buyer, but seasoned realtors know that their actual business comes from past clients and sellers. So going after only buyers 95% of the time doesn’t make sense. Hone in on your target audience and witness the magic of digital marketing.
Which Channels To Use?
Tailor your message for every social media channel. For instance, what makes a great Facebook post won’t work for Twitter. You can schedule your posts in advance, and if you need help writing content, you can always lean on different templates or even AI content writers to help create your posts.What Type Of Content Is Suited For Real Estate?
Show off your success by considering a ‘just sold’ campaign. The sale is a testimony to your skills, and let the results speak for themselves.How Much Budget Should You Put Into Real Estate Digital Marketing?
7 Proven Ways for Realtors to Boost Sales with Digital Marketing
1. Create a User-friendly Website
94% of first impressions relate to your site’s web design
Make sure you list all your available properties in an easily comprehensible way. To show them that you’re in it for the long haul, it would be ideal to include a list of services they may need, such as cleaners, movers, and home inspectors.
2. Spend Time On Search Engine Optimization For Real Estate
91.74% of the search traffic drives from Google alone
3. Utilize Google Ads For Quick Results
4. Craft A Social Media Marketing Strategy
Another added advantage is that you can highlight your success stories and give proof of your excellent services. A noteworthy tool that can help you navigate the social media waters is Buffer.5. Create an Email Marketing Campaign for Real Estate Business
6. Make Use Of Video Content
Video is revolutionizing real estate. Many brokers claim that real estate video marketing has become an essential element of their digital marketing strategy. Videos help realtors in the following ways:
7. Manage Online Reputation Through Reviews
Why Do Real Estate Firms And Brokers Need Digital Marketing
Real Estate Digital Marketing Services
Frequently Asked Questions:
How can I optimize my real estate website for better visibility?
How can I generate leads through digital marketing strategies?
Wrapping Up…
Reaching more people isn’t just the priority, but it’s in the quality of the conversion that you will find your fruits.
