Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide with a market share of 23.8 percent in 2021. The company leads the market with a big margin: next in line to Salesforce are SAP, Microsoft, and Oracle with around five percent shares of the market.
CRM global revenues on the rise
Worldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the next few years and reach over 40 billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to improve their relationships with customers, in order to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM.
Enterprise software
Enterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by for example helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.
FAQs
Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide with a market share of 23.8 percent in 2021. The company leads the market with a big margin: next in line to Salesforce are SAP, Microsoft, and Oracle with around five percent shares of the market.
What percentage of companies use CRM software? ›
87% of businesses use cloud-based CRM platforms.
CRMs are designed to gather and store data. Some CRMs store that data on your computer. But most businesses opt to use CRMs that store their data in the cloud.
What is the market share of Salesforce CRM market? ›
Salesforce has market share of 27.90% in crm-platforms market. Salesforce competes with 321 competitor tools in crm-platforms category. The top alternatives for Salesforce crm-platforms tool are Salesforce CRM with 24.23%, HubSpot CRM with 5.23%, Microsoft Dynamics CRM with 4.52% market share.
Who is the No 1 CRM provider? ›
Salesforce. #1 CRM. Ranked #1 for CRM Applications based on IDC 2022 Revenue Market Share Worldwide. Our best-in-class applications all work together, so all your teams can, too.
Which is the most commonly used CRM software right now with over 19% market share in 2018? ›
Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share.
Which CRM has the largest market share? ›
Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide with a market share of 23.8 percent in 2021. The company leads the market with a big margin: next in line to Salesforce are SAP, Microsoft, and Oracle with around five percent shares of the market.
Who is the largest supplier of CRM? ›
Top 6 Leading CRM Software Companies in the World
- Salesforce.
- HubSpot.
- Zoho.
- Freshsales.
- Pipedrive.
- Zendesk Sell.
Top 5 CRM Platforms technologies in 2024
Over 601,401 companies are using CRM Platforms tools. Salesforce with 27.90% market share (167,778 customers), Salesforce CRM with 24.23% market share (145,732 customers), HubSpot CRM with 5.23% market share (31,444 customers).
What is the market share of HubSpot CRM? ›
HubSpot CRM has market share of 4.86% in sales-management market. HubSpot CRM competes with 293 competitor tools in sales-management category. The top alternatives for HubSpot CRM sales-management tool are Salesforce CRM with 22.52%, Intercom with 10.99%, Quip with 8.50% market share.
Is Salesforce #1 in global CRM market share? ›
Salesforce CRM has market share of 32.58% in sales-force-automation market. Salesforce CRM competes with 153 competitor tools in sales-force-automation category. The top alternatives for Salesforce CRM sales-force-automation tool are ActiveCampaign with 12.14%, Pardot with 8.20%, Marketo with 6.49% market share.
Types of CRM technology. The four main vendors of CRM systems are Microsoft, Oracle, Salesforce and SAP. These four tend to be the best systems for large companies; other providers are popular among small to midsize businesses.
Which CRM is most popular? ›
Best CRM software platforms
- HubSpot.
- Less Annoying.
- Sales Creatio.
- Apptivo.
- Insightly.
- Salesforce.
- Copper.
- Zoho.
Competitors and Alternatives to Salesforce
- Microsoft.
- Oracle.
- SAP.
- Zoho.
- SugarCRM.
- HubSpot.
- Zendesk.
- Sage.
Microsoft Dynamics CRM. Microsoft Dynamics CRM is available as a cloud offering or an on-premises installation.
Is HubSpot better than Salesforce? ›
HubSpot offers an easier-to-use interface than Salesforce. Salesforce offers better analytics and reporting tools than HubSpot. HubSpot has better sales and marketing features than Salesforce.
What are the statistics of CRM technology? ›
Business adoption statistics: a substantial 91% of medium-sized businesses with 10 or more employees use CRM systems, and 65% of companies adopt CRM within five years of launching (Grand View Research). Additionally, 87% of businesses utilising CRM prefer cloud-based CRM programs (Software Advice).
How big is the CRM industry? ›
KEY MARKET INSIGHTS
The global Customer Relationship Management market size was valued at USD 64.41 billion in 2022 and is projected to grow from USD 71.06 billion in 2023 to USD 157.53 billion by 2030, exhibiting a CAGR of 12.0% during the forecast period (2023-2030).
How big is the CRM industry market? ›
| Report Attributes | Details |
|---|
| Market size value in 2021 | USD 76.55 Billion |
| Revenue forecast in 2030 | USD 228.74 Billion |
| CAGR | 13.5% from 2022 - 2030 |
| Base year | 2021 |
6 more rowsBUSINESSES THAT USE CRM
Any businesses that have a sales team – as customer relationship management can help salespeople to identify various trends in their customers behavior it can assist them when selling products, up-selling or cross-selling.
